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Knowledge Base Articles

  • Consigning Creative, Unique Gift Products Can Provide High Profits

    Many home business operators create unique logoed and name-dropped gift products using simple product printing equipment. Utilizing simple product printing equipment such as a hand operated pad printer, or dye-sublimation gear, they create gift products quickly, inexpensively, and on a "spec" basis, meaning small quantity. With such equipment, the artwork, which is the valuable component in this idea, can be quickly applied to a blank product for a few dollars in set-up costs, and pennies per item. The value of the blank is thus multiplied many times by the application of a few penny's worth of ink, if that ink conveys a funny image, a souvenir name drop, or a commemorative logo. Here are just two case studies. Ron Ellis was famous for printing on, of all things, coconuts with zippers! Ron, a retired Marine, Shriner, and a professional clown, worked from his home in Albuquerque. He was devoted to children's charities. The coconut supplier produ   
  • A Sports Water Bottle Must Be Carefully Chosen For Your Marketing Campaign

    Your sports water bottle is one of your most important pieces of equipment if you are planning on participating in any sports or if you wish to get in shape at the gym. While it is common knowledge that you need to drink a surprising amount of water in order to function properly, it is not so common a knowledge of just how important hydration is during exercise. When you play in sports or work out at the gym, your body consumes calories and moisture to keep all parts of your body functioning properly. Because of the fast rate which your body consumes water, you need to replenish the moisture as you use it. If you do not, you may find your body not performing nearly as well as you hoped. However, picking the right type of bottle for your needs can be tricky. While many people settle for whatever sports water bottle they happen to come across, picking a bottle that fits your needs is important. If you are at the gym or play a sport where you can    
  • How Promotional Mugs Deliver Results With Low Costs

    Are you looking for an excellent means of promoting your business and branding it relatively easily and effectively? If so then you really do want to look towards having a promotional mug produced. Giving away mugs promoting your business can prove to be a very simple marketing strategy that never fails to deliver on success. In prior generations, producing promotional mugs was not easy. Today, computer generated images can easily create pictures and slogans which can be added to the mug's surface. This is an incredibly inexpensive process which makes it perfect for those wishing to expand awareness of their business without having to invest a significant amount of money in traditional marketing strategies. For some, it is just not very feasible to purchase billboards or print ads. With effective promotional mug giveaways, you won't need to make such costly investments. Did you know that mugs can be purchased wholesale? This can furthe   
  • What Goes Into Your Promotional Conference Folders?

    Promotional conference folders can be used to promote your business in many different ways. Most often, they're handed out at industry conferences and seminars, either by the organizers or by individual presenters. They may be used in lieu of presentation folders to deliver sales presentations to prospective clients, distributed to employees and sales staff to hold their sales materials or used to hold agendas and meeting materials at board meetings or other important events. What goes into your promotional conference folders depends on their intended use. The Standard Promotional Conference Folder When you organize a conference, the promotional conference folder presents an opportunity to offset some of the expenses of the conference itself. Generally, the conference sponsor earns top billing and their name on the front of the conference folder (along with the most real estate on the conference bag and other promotional materials). Other sponsors are usually invited to   
  • The Top Classes of Promotional Items

    Advertising campaigns that feature promotional items are among the most effective, but you may be wondering what types of promotional items are the most popular. According to the sales figures reported to the Promotional Products Association International (PPAI), these are the top five categories of promotional products and the market share that each of them holds. Promotional Apparel With 22.5% of industry sales, promotional apparel is the leader in categories of promotional items by a runaway 10%. These figures include promotional caps, t-shirts, polo shirts, jackets, sweatshirts - anything that is worn. What makes wearables so popular? For one thing, they appeal to both customers and employees, and are bought for a wide range of reasons. They can be part of a motivational strategy or bought as incentives for staff. In many cases, they are bought for wear as uniforms or to be worn by employees for special events. T-shirts and caps are among the most popular giv