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Knowledge Base Articles

  • How To Use Packaging To Promote Your Business

    What's the use of having a great product, price, advertising campaign, and other elements of a marketing mix that work wonders for a marketer but that lacks good packaging and aesthetic appeal? Packaging is as important an element of the promotional mix as pricing, features, etc. Packaging in itself consists of various factors that can help a marketer sell the product. In fact, many marketers understand the importance of packaging as it directly influences interest in the mind of a buyer and induces him or her to try out the product outside his or her normal buying pattern. The packaging of a product can work wonders for the business by promoting the product through word of mouth, visual display of product, shelf promotion, etc. Proper planning of packaging gives the product an aesthetic appeal, use of colors makes it attractive and shape may give it a curiosity factor. Safety and security of the product are concerns as well.    
  • Promotional Water Bottles - Boosting Campaigns For Sports and Leisure

    Promotional water bottles are very effective in marketing any type of business that is involved in leisure, sports, or fitness. These water bottles are among the most common marketing tools used in the industry thus presenting a broad range of companies a perfect method for advertising their business. Using these bottles is also a creative way to build loyalty for certain brands. Providing Promotional Water Bottles for Various Users Most of the individuals who appreciate being given these promotional water bottles include joggers, runners, football players, hikers, golfers, dancers, athletes, fitness and gym class students, personal trainers, and fitness instructors. However, aside from these people, there are also others like working moms and commuters who consider these bottles as great accessories for their lifestyles. Once these bottles are branded, they could already show off not only the name of your company but also you   
  • Learn How to Import Products From China to Sell on eBay

    Chinese wholesalers can give you incredible amounts of cash saved on deals - if you're not being scammed. It is so easy for an overseas dealer to scam you and it is so hard for the United States or eBay to protect you when it happens. So first of all, how do you separate the scammers from a legitimate wholesaler who is offering you great goods. After that we are going to discuss where you can find the best! First of all, how do you separate the scammers from legitimate wholesalers? Well first of all, if it sounds too good to be true, it usually is, so be sure to watch out for all the weird offers that have you wondering "how do they actually make their money?" In order to know a scammer sometimes you have to think like one. Do not be fooled if the websites look professional, professional scammers do professional things. They can have great websites, a great look, and even a catchy slogan. Also, just because the   
  • Business Decisions Regarding Wholesale Electronics

    Are you planning to put up a business selling wholesale electronics from China but scared that you might just fail? Have you asked your family and friends about it? If you know how the marketing industry goes then why not pursue with your plan? Don't you know that more and more people are looking for electronics that are sold wholesale? It is because of the economic crisis that the country and even the whole world are currently facing. They find buying wholesale products including gadgets to be very practical. People who are in this business don't compromise the quality of their items, because if they do their customers won't be coming back to purchase again, or worst their customers might file a case against them. Venturing in the wholesale electronics from China industry is not as easy or hard as it may seem. All you need to have is determination to do things the way they are and to be hard working as everyone else.    
  • Get Enduring Promotional Value With Sports Bottles

    Are you looking for the perfect item for your next trade show giveaway or promotion? Promotional sports bottles should be high on your list of considerations. Promotional sports bottles have nearly all of the qualities that make them an ideal choice as a promotional gift item for nearly any event or advertising campaign. Take a look at the qualifications. The promotional items that you choose should be useful to your intended recipients. There are very few people who have no use for a sports bottle. Even those who don't engage in sports find they're ideal for toting along a favorite beverage when they go out to run errands, on the drive to work or any other time that they're sipping on the go. Promotional sports bottles put your logo on an item that will be used by almost anyone who receives one. The ideal promotional item is one that will be used often, not tucked away in a drawer. A promotional sports bottle that fits a bike clip or is the perfect siz   

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