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Knowledge Base Articles

  • Top 5 Benefits of Using Promotional Mugs

    A proven marketing technique that companies use to promote their brand is by using promotional merchandise. One of the most popular items are promotional mugs, where you can customise and print your logo or message for all your customers to see. Here are the top five benefits why you should consider them for your next marketing campaign: 1. Maximising Exposure The obvious benefit of producing your own range of printed and promotional mugs is to get your brand exposed on an item that almost everyone uses everyday. Think about it, since most employees like to have tea or coffee at work, they are bound to find an abundance of mugs in the kitchen. Some people even like to use travel mugs, which are portable and have the potential to be seen by a wider marketing audience. The more people that see your mug, the more exposed your brand gets, and create potential interest from customers. 2. Practical and durable Promotional mugs are items whic   
  • How Promotional Mugs Can Lead to Marketing Success

    When it comes to thinking of ideas for your next marketing campaign, you should seriously consider investing in promotional mugs. They have the potential to deliver better brand exposure than any other promotional product and this is exactly what you need if you want more customers enquiring after your products and services and an a potential rise in sales revenue. There are a huge range of promotional mugs to choose from such as ceramic, china, plastic and travel mugs. The most popular types are ceramic mugs, which are strong, durable and cost effective. They are commonly seen and used in offices and workplaces and even given away as business gifts to corporate clients and partners. If you have ever visited a tourist attraction, there are often ceramic promotional mugs branded with the company's name and sold as souvenirs. Your company too can brand your own range of branded mugs and attract customers at a trade show or promotional event.    
  • Promotional Water Bottles - Thirst No More For Your Customers

    You are probably wondering how promotional water bottles became an advertising item. Whoever had this idea; it is definitely a magnificent one. But if you are wondering how these water bottles can promote your products, it is clearly simple. Many people would have these water bottles when they go out to travel or wherever they may be headed to. Just imagine the places these things could go, as well as the product that they are promoting. When to Give Them Water bottles are not just popular to travelers, nor are they only suitable during the summer when we always remember to drink water because of the hot climate. The truth is that these promotional water bottles are not exclusive for any particular season. There should not be any restrictions when your main concern is to advertise the company or the product. What is more important is that you know how to strategize your use of these promotional water bottles to ensure that the company    
  • Keep Your Company Name On The Minds Of Your Customers With Promotional Key Chains

    A key chain or a key tag is a functional item that can be used for a variety of purposes. Most people think that it is used only for keeping keys secure. But these days, with the various types available, it can do more than just hold keys. Promotional key chains fulfill many purposes. Some of the examples include: - There are some which come attached with keyrings and can be used to carry additional items - There are some which comes with a change purse or small wallet so you don't have to take your bulky wallet everywhere you go. - There are some which include flashlights and can help you find your way or dropped items on the way at night - There are some which come with LED light and can help you unlock your car or home quickly in the dark - Some also come with bottle openers, just in case you feel like having a drink in the car. These days, many companies use promotional key chains to advertise and market their brand or business. T   
  • Preparing and Attending Canton Fairs - Critical Tips to Bear in Mind

    The bilingual Canton Fairs held in Guangzhou separately in April and October open a great door for businessmen around the world to gather together and explore more opportunities. If you've never been to Canton Fair before and are planning to attend the Fair, here are some tips to make clear what you have to prepare before the Fair and in the Fair. Preparation for the Canton Fair 1. A valid China visa and letter of invitation from a company or any institution in China. Also, register and apply on the official website of Canton Fair: cantonfair.org.cn. 2. Book hotels, and check about the transportation to Pazhou complex. 3. Learn a few basic Chinese daily sentences such as "Ni hao"(Hello), "Xie xie"(Thank you), "Zaijian"(See you). 4. Check which phase of Canton Fair covers your product categories, and acquaint with the map of Pazhou Complex. 5. Check the booth numbers of the suppliers you wish to visit. The boot   

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