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Knowledge Base Articles

  • Promotional Products Don't Work, Unless You Do This

    Promoting your business is hard work! You have the aching head and feet to prove it. And if you're like most business owners, you're tired tired tired of purchasing promotional products that get little to no results. That's because you haven't done the most important thing first: plan. Yes, purchasing promotional products takes more than skimming through a mail order catalog or clicking to a promotion product site and placing an order. You need to put some time and thought in to what and how you plan to use the promotional product. You need to ask questions like what's the basic idea of this promotion. What results do I want? What IS the promotion exactly? Who's it for, youngsters or oldsters? Where do they live? If I received this promotional product, would I use it or toss it? Which is probably the single most important aspect of promotional items that marketers totally fail to consider. If they wouldn't use that cheap pen or soda can themselves, why would they t   
  • Made-in-China Medicine Testing the World Market

    Many pharmaceutical companies in China are hoping to pass major international certifications, such as certifications from the WHO, EU and Australia. "It is likely that 20 pharmaceutical companies can obtain international certifications this year," said Mr Yu Mingde, a vice-director of China Pharmaceutical Enterprises Management Association. Temptation from the outside 2007 was another record year for China's western medicine export value, up 56% to US$784 million. However, most medicines that went to big markets such as Japan, Korea and Australia were products from foreign companies in China, mainly in the form of export processing trades. Products made by domestic Chinese companies were exported to low end markets such as Nigeria and Pakistan. As Chinese pharmaceutical companies are still weak at proprietary R&D, most of their products are generic copycat drugs. Yu revealed that "the big three markets of EU, US and Japan    
  • Starting a Business in Shenzhen, China - 5 Reasons to Do So

    Shenzhen, China is the centre of the country's economic miracle. In just over 30 years Shenzhen has been transformed from a tiny little fishing village to the most prosperous "Special Economic Zone" in China. Because of this many companies look to open their first Chinese office in the city and there are certainly many good reasons to do so. So here are five of the best to get you started. Proximity to Hong Kong Hong Kong is only a few miles away and there are multiple easy to access crossing points dotted around the city. The busiest border point is Lohou where tens of thousands of people sally back and forth every day. For expats this means it's both convenient and cheap to get into Hong Kong with a round trip journey on the island's MTR system costing around 100 HKD (around $13 USD), and station hopping between points after crossing the border is good value too (usually no more than 10 HKD). For businesses that mea   
  • Advertising Through Wholesale Promotional Products

    World is moving forward at a very fast rate, with a blink of eye a new technology or company is launched in market. With strong competition going around between all the companies in market advanced advertising techniques are being researched upon. Advertising techniques must be such that they provide maximum number of customers to the companies but with minimum expenditure as possible. Wholesale promotional products are a great leap in the industry of advertising. Wholesale promotional products have the advantage of minimum expenditure as they are ordered in bulk and also can reach maximum customers due to its large number. These products are available in the market in a wide range of products ranging from coffee mugs to clocks and show pieces. These products ensure that the name of the company reaches the maximum number of people as possible. They are an answer to the company's advertising strategy which remains within the designed budget.    
  • What to Look Out For in Wholesale Drop Shipping Companies

    If you are planning to start an online business as product retailer, it helps to know that you can work with many other companies to maximize your business profit. For example, you can work with wholesale drop shipping companies to provide efficient product supply and delivery service to customer. It is a form of retailing where the goods are kept by wholesaler instead of retailer. Customer's order and shipment details are received by retailer and passed to drop shipping companies. The job of preparing and shipping of good is done by wholesaler. Both sides profit in different ways. Retailer's inventory management risk is passed on to wholesaler and wholesaler gets to rely on retailer to promote products on their behalf. There are lists of legitimate wholesale companies that you can find online but there are also many scams involving bogus companies or individuals. They claim to be able to help you deliver goods to customers and ask for payment    

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