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Knowledge Base Articles

  • A Guide to Doing Business Face to Face in China

    Firstly - where do I go and how do I get there? By far the best place to start is with the Canton Fair in Guangzhou - cantonfair.org.cn which runs in April and October. The best way to get there is by flying into Hong Kong either direct or indirect (a short stop over in Dubai is usually cheapest) an economy ticket should set you back around 395. Once in Hong Kong there are a variety of ways of making it up to Guangzhou but I find that the easiest and cheapest way is by train, all trains run from Hung Hom station in Kowloon and arrive at Guangzhou East station in Guangzhou, tickets are around $190HK one way. What paper work do I need? You will first and foremost need a Chinese Visa which you obtain through a Chinese embassy here in the UK - chinese-embassy.org.uk/eng/lsyw/chivisa/. You will need a Letter of invitation from a company or institution in China or Visa Notification Form issued by an authorized unit in China (Visa    
  • Managing a Publicity Campaign for Chinese Wholesale Products

    This article gives readers hints on how they can manage a publicity campaign for Chinese wholesale products without failing on different fronts. It will also provide some information on the best way of penetrating the market and staying relevant when new changes are introduced from time to time. Make sure that your presence in the market is on a firm footing There are many competitors that would like nothing more than to take your place in the market. China is very competitive and you need to consider the following measures as part of you rescue package: Website visitors: You need to be both artful and scientific in the way that you handle the visitors to your website. On the first instance you need to ensure that they are there for a long period of time. On the second instance you need to ensure that they actually buy the products that you are selling. The attraction is the contextual content that you set up. Try   
  • Promotional Items - Any Time is a Good Time

    If you are thinking of adding promotional items to the scope of your marketing techniques, congratulations. The statistics prove that promotional items increase the effectiveness of several aspects of any business. They can assist you in establishing your brand, enhancing brand identity, encouraging would-be clients to choose you over other competitors. They also have the power to generate fresh leads and raise the response rates for direct mail strategies. Furthermore, promotional products add to the success of trade shows and in the end facilitate customer loyalty. The next opportunity for you to invest in a promotional product campaign is just around the corner. Reflect on the following examples for inspiration on your next marketing strategy. o Build customer loyalty. Promotionals can help your clients establish positive associations about your company. Free products make an impression and increase the likelihood that people will return to your business. The studies    
  • Why Should a Company Select Promotional Chocolates to Advertise Its Business?

    Promotional goods including printed promotional items and corporate gifts are inexpensive and cost-effective as compared to other conventional channels of communications, yet they are more powerful and effective. Printed promotional items like bottle openers, desk sets, passport covers, purses, jumpers, hats, mugs, pens and pencils and many more are delivered among your target audience while corporate gifts are handed out to business executives and employees at seminars, exhibitions, conferences, trade shows and conventions. These printed promotional goods are highly acknowledged by your recipients as they enjoy receiving and using them and your brand gets exposure on the consistent basis. Promotional items are very effective for keeping your brand name in front of your prospects for a long period of time and reminding them of your company regularly. Among different printed promotional items and corporate gifts, I think that promotional sweets    
  • Competition and Guile in the Chinese Wholesale Market

    In order to get to grips with the wholesale market in China, you need to posses guile and a competitive spirit. In this article you might see some of the tricks that have worked for people who are in that part of the world. The general feedback is based on the knowledge about the market reactions and restrictions. Take bold strategies in the Chinese wholesale market You should not accept the simple solutions that never seem to bring out the best in you. Instead you should go for the bold solutions that are prepared to change the perspective on the product. If you are really committed to improving your sales then this will not be a major problem: Gobble up the weak competition: As you trawl through the Chinese wholesale market, you main aim should be to pick off the weak players and concentrate on the ones that are going to help you achieve success. There is nothing to stop you from implementing a hostile takeover if that is   

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