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Knowledge Base Articles

  • Retaining Customers With Promotional Products

    Keeping up with your brand name in front of your existing customers is as critical and advertising for your prospects. For small businesses especially, who start out by relying on referrals and word-of-mouth; it is important that you eventually find cost-effective methods through which people can remember you, and find you. Print Media versus Promotional Products While newspaper and magazine advertising is a popular option, it can turn out to be an expensive one, especially for small businesses. Consequently, the creative use of promotional products proves to be more memorable and affordable way to generate brand awareness, as well as recall among your customers. Studies prove that the recall value of promotional products is as high as 76.1% while the value of other advertising media such as banners, television ads and print ads range between 27 and 53 percent. What Makes Promotional Products so Effective? Givi   
  • Who Buys Promotional Items?

    The promotional items and associated gift industry is a growth sector with sales soaring in to the billions. Have you ever wondered who buys all these promotional items? If you guessed that the top buyers are big spending blue chip businesses and organizations who want to advertise and market their product lines, you'd be wrong. An industry study identified the top twenty-five industries that purchases promotional items and gifts by the amount spent. The results below might well surprise you. 25. The petroleum industry, including gas stations, oil distributors and refineries 24. The travel industry, including airlines, bus, trains, cruise lines and travel agencies 23. Food processors and beverage bottlers 22. Retailers and shopping malls 21. Pharmaceutical and chemical companies 20. Utilities like gas, electric and telephone companies 19. Telecommunications companies like cell phone and internet provide   
  • Consigning Creative, Unique Gift Products Can Provide High Profits

    Many home business operators create unique logoed and name-dropped gift products using simple product printing equipment. Utilizing simple product printing equipment such as a hand operated pad printer, or dye-sublimation gear, they create gift products quickly, inexpensively, and on a "spec" basis, meaning small quantity. With such equipment, the artwork, which is the valuable component in this idea, can be quickly applied to a blank product for a few dollars in set-up costs, and pennies per item. The value of the blank is thus multiplied many times by the application of a few penny's worth of ink, if that ink conveys a funny image, a souvenir name drop, or a commemorative logo. Here are just two case studies. Ron Ellis was famous for printing on, of all things, coconuts with zippers! Ron, a retired Marine, Shriner, and a professional clown, worked from his home in Albuquerque. He was devoted to children's charities. The coconut supplier produ   
  • Bulk Tote Bags - To Reduce Investment in Promotional Activities

    Tote bags are not only for residential use, but they can also be used commercially for promoting a business. With custom-made tote bags, a business gets the opportunity to attract more customers by printing the company name and logo on the bag. Any business that is planning for expansion or for promotional activities can consider purchasing tote bags in bulk. These bags are a bit expensive when compared to the regular promotional bags. The reason behind this is the environmental friendly factor and also because they can be reused many times. When a new business enters the market, it needs to carry out extensive promotions. As the business will be short of funds, spending excessively for a promotional activity can be a risk factor. By opting for purchasing promotional tote bags in bulk, a business will be reducing the overall investment in the promotional activity. This can be carried out by approaching the best wholesale dealer in the market. A   
  • Wholesale Chocolates Are Crucial to Keep Your Promotional Costs Low

    Wholesale chocolates make advertising much easier for any company. They are an inexpensive marketing medium and can be an excellent step forward, for building up your reputation and carrying your company's message across. These chocolates also provide an easy and less time consuming way of advertising. They will allow the visibility of the product, by displaying the brand name or logo. You will be able to keep a friendly relationship with your customers, most of the times and implement ideas into practice and get inspired to do better in future. 1. Wholesale chocolates include dark chocolates, each composed of a cocoa from different parts of the world. They come in presentation box, which can be personalised with multi-coloured logos, and unique graphics. This will make them look really impressive and grab maximum attention from the wider audience. Your logo will also allow the customers to become familiar with your product. 2. Some of   

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