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Knowledge Base Articles
Water Bottles Market Your Company to the MassesWhen you buy a newspaper ad, you pay several hundreds of dollars and you are able to market yourself to a few hundred people. Essentially, you are paying one dollar for each customer. When you advertise on television, you pay thousands and reach a few thousand. In this regard, you are paying about two dollars for each customer that comes in your store. This means if you pay $4,000, you should get about 2,000 customers after the television ad. However, why spend this much and get only a few results when you have something like promotional gift marketing. When you use promotional gift marketing with something like water bottles, you are marketing your company to a lot of people for a very small amount of money. For example, if you spend two dollars on every bottle, and each bottle brings in four customers, you are paying $.50 per customer, and that is much better return on investment than through television and newspaper advertising. How can some
How to Find the Best Promotional Items and Corporate GiftsAs a business owner or corporate gift buyer you know how hard it can be to find just the right promotional items or business gifts. Do a search on Google and you have literally millions of choices staring you in the face. It's hard to find the best deal on the best item. But all that's about to change. I worked in the industry for years and I can tell you that there's a lot of money "left on the table" when you're looking at higher end products and plenty of "overstock" options when looking for the good old cheap promotional items like pens and key chains. For this article I'll focus on corporate gifts and business promotional items. More specifically let's look at those that can be laser engraved since these often carry a higher perceived value by the recipients (when fine woods are engraved, etc.) The first thing you want to do is get some inside information on what the promotional company is paying for a product versus what it charg
Wholesale Mugs - How Can They Help Your Company?The concept of promotional items is not something new to the business world. Every business owner and company use this as effective advertising strategy to market their products. It is proven that business reach is even better when promotional products are used. It is important to choose the right kind of products that will suit your business requirements. However, there are certain products that are universal and can be given for all kinds of business and services. Custom coffee mugs, printed coffee mugs, wholesale mugs are some of the products having universal acceptance. The excellent advantage is that these mugs have lots of space in which beautiful logo, text, designs can be imprinted. If you happen to walk through an office campus during a lunch hour break, you could probably see a coffee mug in every desk inside the company premises. These cups would feature the company's brand name, products and services and will be present on the worki
Hottest Promotional MerchandiseCoffee mugs are very hot promotional merchandise. Eco-conscious businesses are replacing the use of environmentally unfriendly Styrofoam cups with ceramic, glass, and metal coffee mugs for use at work. Promotional coffee mugs also make for excellent employee bonus gifts that can be used at work or at home. Travel mugs are another hot promotional merchandise item, for on the go transport of hot coffee that will not spill and cause a serious burn or ruin suitclothes. Travel mugs keep coffee hot from home to the office, to the conference room, or to a meeting across town. You can give travel mugs with your business boldly printed on the side to employees, business contacts, and friends. Remember to reserve one for yourself as these are really handy coffee transporters as you go about your busy day. Pens, plastic, wood, and metal in ballpoint and felt tip styles are among the hottest promotional merchandise available today. We all use pens every day, at work, at home, on the
How Reusable Water Bottles Will Save the WorldThe fastest growing environmental hazard is not global warming or fresh water shortage, it is poor waste management - and chief culprits of waste are plastic drinking bottles. With all the efforts to increase recycling among the average person a recent poll found that only thirty-percent of plastic bottles are recycled. For whatever reason that number is drastically reduced for water bottles which only see a meager twelve percent of users recycle. So, how big of a problem is it then? Forty-million plastic bottles a day are thrown away and end up in landfills or as litter. This problem is compounded by the fact that this is a fast growing trend. In 1990 the United States bought and produced 1.1 billion pounds of plastic and in 2002 that number jumped to 4 billion and is currently estimated even higher. People have become obsessed with bottled water and other soft drinks and are irresponsibly disposing of them. What's more, disposable plastic bot