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Knowledge Base Articles

  • Promotional Products Don't Work, Unless You Do This

    Promoting your business is hard work! You have the aching head and feet to prove it. And if you're like most business owners, you're tired tired tired of purchasing promotional products that get little to no results. That's because you haven't done the most important thing first: plan. Yes, purchasing promotional products takes more than skimming through a mail order catalog or clicking to a promotion product site and placing an order. You need to put some time and thought in to what and how you plan to use the promotional product. You need to ask questions like what's the basic idea of this promotion. What results do I want? What IS the promotion exactly? Who's it for, youngsters or oldsters? Where do they live? If I received this promotional product, would I use it or toss it? Which is probably the single most important aspect of promotional items that marketers totally fail to consider. If they wouldn't use that cheap pen or soda can themselves, why would they t   
  • Promotional iPods Can Take Your Company a Long Way

    Irrespective of the kind of business that you are engaged in you are bound to have competitors trying to run you over in every way possible. This is why the field of communication designing has become so important in today's times. Communication designers are always on the look out to offer companies the most revolutionary and effective means of reaching out to the public. Amongst the many different mediums through which company's can reach out to their target audience is by giving out promotional products. Although this involves a considerable amount of investment especially if you are looking to give away high end products but the long term results that such a strategy can deliver make it well worth the money. What can serve your purpose? In today's electronic age there are so many choices available to company's looking to give away something special in order to promote their company. Promotional iPods for example are a grea   
  • Promotional Water Bottles Boost Sport and Leisure Marketing Campaigns

    Any business involved in the sports, leisure or fitness industry will never fail to do well in promoting their brand by splashing it onto a water bottle! These are one of the most used items in this industry, giving a range of businesses the perfect opportunity to advertise and build brand loyalty in an innovative way. These products are appreciated by runners; joggers; hikers; cyclists; footballers; golfers; athletes; dancers; gym and fitness class goers; fitness instructors and personal trainers. But they also make a fantastic accessory for anyone else that is on the go such as a commuter or busy mum. Branded they can show off your trademark logo and message making a highly effective marketing campaign because they: o Act as a gift that customers appreciate - thus raising your public image and encouraging brand loyalty o Remind customers about you every time they are used o Go everywhere - imagine how many people will s   
  • How Promotional Mugs Can Lead to Marketing Success

    When it comes to thinking of ideas for your next marketing campaign, you should seriously consider investing in promotional mugs. They have the potential to deliver better brand exposure than any other promotional product and this is exactly what you need if you want more customers enquiring after your products and services and an a potential rise in sales revenue. There are a huge range of promotional mugs to choose from such as ceramic, china, plastic and travel mugs. The most popular types are ceramic mugs, which are strong, durable and cost effective. They are commonly seen and used in offices and workplaces and even given away as business gifts to corporate clients and partners. If you have ever visited a tourist attraction, there are often ceramic promotional mugs branded with the company's name and sold as souvenirs. Your company too can brand your own range of branded mugs and attract customers at a trade show or promotional event.    
  • Get Wholesale Deals From Drop Ship Suppliers - How Drop Ship Suppliers Work

    One of the popular business models that more and more small businesses embrace is the wholesale business. Selling wholesale products are more attractive to buyers simply because they cost significantly lower than those bought in retail stores, malls and boutiques. Because the demand is high, many entrepreneurs find this a viable business. Now, more than ever, is the perfect time to start your own business. Strike while the iron is hot, so to speak. The good thing about getting into this type of business is that supply chain seems so simple and straightforward. First, pick out and identify products that have high market and once you find a buyer, look for a drop shipper who can supply and deliver the product to your buyer. There are a lot of branded clothes, apparel, watches and jewelry sold wholesale in the internet for very low prices. To confirm if a supplier is offering the products on a reasonable cost, compare it with two or three more who   

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