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Knowledge Base Articles

  • Customized Promotional Products: Perfect Business Branding Solutions for Increasing Sales

    Try to remember how you felt when you received a customised birthday cake with your name on it and was treated like royalty. "Awesome" probably describes this feeling you then had when people treated you this way. Every customised gift is relatable to this feeling and we often tend to become attached to the gift giver, emotionally or mentally. This fact has now been adopted and utilized as marketing strategies to increase business sales. Amid the contemporary cut-throat kind of competition, promotional strategy is considered to be the best method of increasing sales and is the "open secret" for staying ahead in the race. The sole purpose of promotional strategy is to introduce, persuade, and influence people; the same 3 "colours" that a sales strategy targets. Customized products impact enormously on both the giver and the receiver while providing the perfect business branding solution. Let's discuss how customized promotional products   
  • Buying Wholesale Pens

    The pen is an essential writing instrument that has become indispensable for the contemporary world. There are many types available; the ever-available ball point pen, the roller ball point, the fountain pen, and the felt-tip pen. This important writing instrument has been around for thousands of years, starting with the quill pen made from bird feathers dipped in ink, to the reed pen or bamboo pen, with its slight and tapered tip. Over time, technology has helped create more functional versions, which do not require elaborate rituals of using. According to history, the ancient Indians were the first ones to use rudimentary pens made from bamboo sticks and bird feathers from India. In the 500 BC, these type of pens were used to write the text in the old literature of Puranas. Mahabharta and Ramayana. Some of the Dead Sea scrolls discovered used quill pens. With the invention of the personal computer with keyboard input methods have rev   
  • Distribution of Promotional Gifts for Upcoming Festivals for Brand Visibility

    Festival season is approaching and the countdown has begun. Now, people are planning to express their warm wishes to dear ones with something impressive, unique, but affordable. With the starting of countdown for festival season (Christmas and New Year), business from various domains, small to large organizations, clubs, and corporate entities are also planning to retain their existing customers with something special; while planning to express their wishes to their employees, distributors, wholesalers and even potential clients with beautifully packed and useful gift items. Presenting latest and trendy gift items to existing customers, employees, potential clients, distributors, wholesalers, and people who are also in touch with your business is a good idea of celebrating festival season and at same time promoting business. Needless to say, it is one of the economic and best ideas of retaining customers and paving way for branding. As far as   
  • How Promotional Items Help In New Business

    After giving an impressive presentation to board members or potential clients, just pull out a printed promotional item such as conference folders, bags, or promotional umbrellas and pass them around. Surely your likeability meter will go high. This is the benefit most promotional items possess. Promotional items can actually take your business to new heights and make it a more profit reaping venture. By gifting various promotional items you have a better chance of securing business dealings. Promotional items have got various benefits, which make them a worthwhile consideration. Gifted promotional conference folders will keep your business in the forefront of board members minds. Another advantage of promotional items is that they permit you to advertise or market your business on a large scale with less investment money. Being into business, most businessmen always look for the ways to advertise effectively while keeping costs to a minimum. This can be now easily be done by    
  • What Can You Do With Wholesale Mugs

    The idea of promoting your services and products through a cheap form of advertising will benefit you economically. Are you a business owner and trying to find several ways to advertise your products effectively? It is obvious that every business owner would like to have the best of returns on their investments. Buying the promotional products is a one form of investment to spread the message about your business. The recent recession has destroyed the economy of every country. The business owners are in a conservative mood and not ready to spend huge money on advertising and marketing. So, what is the best alternative way to solve these problems? It is important to search for cheaper forms of advertising. Giving away promotional products has been traditionally being followed by almost all the business owners. The list of promotional products include pens, caps, key chains, files etc. These items will carry the company logo and name on it. So wh   

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