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Knowledge Base Articles

  • What to Consider in Starting Up an Online Retail Marketing and Promotion Business

    Every business's objective is to purchase products as economical as possible and make a profit from selling it at a higher price. This is the first rule of marketing / promoting at retail. Online sales abide by the same procedure. The advantage of selling online is that expenses are considerably reduced; as are the initial outlay in commencing your business. A desktop or laptop with a broadband or cable connection is your first requirement; along with a competent and reliable wholesale supplier / manufacturer is a pre-requisite. Researching and sourcing a wholesale supplier is easy. Go to the SaleHoo site. Mark Ling and Simon Slade founded SaleHoo.com. Both are from New Zealand. SaleHoo was initially launched in 2005. SaleHoo assists marketing / promotion retailers source and partner wholesale suppliers / manufacturers. SaleHoo's enormous directory contains details of worldwide suppliers / manufacturers and their products. A sma   
  • Finding a Marketing Strategy - Promoting Your Business With Promotional Items

    What is the best way to get your business noticed? Advertising is one way, but it can have a reasonably short shelf-life. You need something that will make your target market think of you on a regular basis. Many companies have promotional products that they distribute to either potential customers to lure them in or current customers to thank them for their business, or through participation in fundraisers to reach a broader audience. These promotional items are always sold in bulk, with wholesalers offering the best opportunities for variety and price. When looking for a product to help promote your business, you need to plan ahead. It becomes part of your marketing strategy. If you are going to be providing promotional items for a non-profit fundraiser, you need to think about the following: Once you decide what item you will purchase, you need to find an appropriate wholesale supplier. There are several things to look for when sear   
  • Folders - One of the Best Promotional Gift Items

    It has been found that promotional gifts are very effective in enhancing the brand visibility of a particular company. But the choice of the promotional product matters a lot in making the campaign a success. The most important thing that you should take care while deciding for a promotional gift is the use of the product. You should always choose something which can be used several times a day so that it reminds of your company or product several times a day. One of the smartest promotional gift choices is the promotional conference folder. There are various benefits of gifting such folders as promotional gifts some of which include: The biggest benefit of gifting a conference folder or a personalized folder is that the product is useful for most people. This means that most of the people you gift the product will use it which automatically enhances the brand visibility of the company. Secondly the product is easily available and you    
  • Go Green With a Stainless Steel Water Bottle

    Let's face it; taking care of our environment should be a top priority in all of our lives, however taking care of your own health should come first. I recently discovered a great new way to balance both concerns, by using stainless steel water bottles to carry my water. Yes you read correctly. Did you know that plastic water bottles can last up to 700 years when deposited into a landfill? That's a long time. Did you also know that the average person spends over $1500 a year on bottled water? Now that's a lot of money. If you start using a stainless steel water bottle instead of plastic, all of those worries go out the window. If you're an active, on the go person, staying hydrated should be of the utmost importance. It's recommended that adults drink 64 ounces of water per day. This means that you need to have water with you just about wherever you go. In the car, at work, at the gym, you need water. Normally most of us just buy bottled water    
  • Countdown To Promotional Conference Bags

    What's a conference without promotional conference bags? It's like a festival without the cotton candy and popcorn or a party without the goodies. Promotional conference bags are one of those traditions that have become much anticipated among those who attend conferences as part of their business or professional lives. Whether they're handed out at check in or picked up at a table when the conference starts, conference attendees thoroughly enjoy rifling through the contents to find all the promotional goodies provided by conference sponsors and look forward to using the bag itself again and again. If you're in charge of ordering the promotional supplies and goodies for your organization's conference, getting the goodies into the promotional conference bags is a process that started months earlier. If this is your first time planning a conference, here's a quick countdown of things you need to consider and a timeline for ordering and organizing everything that goes into putting   

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