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Knowledge Base Articles

  • Eight Simple Ways To Use Promotional Products Online

    With the increase competition on the Internet, it can be hard to find ways to make your company seem different from everyone else. One thing I believe Internet marketers are failing to utilize correctly is promotional products. Promotion products are every day items that are printed with your company logo, slogan, web site address, or any other message you want to promote. The first thing that comes to most people's minds are printed t-shirts... but there are many other items you can use to make your company stand out from the crowd. The following are eight simple ways you can use promotional products on the Internet. Promote Your Company's Website This is the first thing that comes to most people's minds when they think of how they should use promotional products. But some people over look this. Every item you choose to promote your business should include your web site address on it. Find Promotional Items That Fit Your Niche You can always find   
  • Greener Water Bottles - Aluminum and Stainless Bottles Are a Safe Bet

    We all know that drinking bottled water leads to the creation of vast amounts of waste. Americans alone are adding 30 million PET water bottles to landfills every single day! Much of the plastic that results from recycling pet bottles ends up going unused. Even the manufacturing and transportation of the bottles takes a toll in the form of millions of barrels of fossil fuels being consumed. Fact is, using a reusable water bottle is good for the environment. But all reusable bottles are not created equally. So what are the choices? Plastic Bottles. There are many kinds of plastics used in water bottles, and there is a lively debate on which ones are safe and which ones can leach harmful toxins. For the sake of this article I am going to leave plastic off the list for the simple reason that I don't like the taste of water that has been sitting in a plastic bottle for over a day. I like my water to taste like water. Glass Bottles.    
  • Retaining Customers With Promotional Products

    Keeping up with your brand name in front of your existing customers is as critical and advertising for your prospects. For small businesses especially, who start out by relying on referrals and word-of-mouth; it is important that you eventually find cost-effective methods through which people can remember you, and find you. Print Media versus Promotional Products While newspaper and magazine advertising is a popular option, it can turn out to be an expensive one, especially for small businesses. Consequently, the creative use of promotional products proves to be more memorable and affordable way to generate brand awareness, as well as recall among your customers. Studies prove that the recall value of promotional products is as high as 76.1% while the value of other advertising media such as banners, television ads and print ads range between 27 and 53 percent. What Makes Promotional Products so Effective? Givi   
  • Practical Uses of Promotional Gifts in Our Lives

    Every business or an organisation works consistently towards boosting their sales. What could be better than something which could take charge of marketing your product without having to spend a lot of money on it? Promotional items are successful tools in this regard. By distributing promotional gifts, you can have an easy edge over other competitors in the market. But this needs a careful and full- proof planning. The main idea behind promotional products is to market your brand constantly and aggressively. A company has to be flexible and work out different finances for different audiences. Most promotional items happen to be those which are for everyday use. Promotional items like pens, mugs, key chains, and mouse mats having your company details provide a lot of long term advertising. They have a deeper impact than the television commercials that run for a short period of time. This kind of promotion goes on for years endlessly giving a good return for investment. Promoti   
  • What Is A Promotional Item?

    A promotional item is an article of merchandise that is used as marketing an advertising. A promotional item usually has the company name, logo and or message emblazoned on them. Promotional items are also commonly used for advertising specials, gifts to clients, awards and commemorative awards for staff and premiums. Promotional items are usually found at trade shows and in mail order, however many promotional items are given away in increasing numbers in other ways and means as well as part of a marketing campaign. Today, many businesses distribute promotional items to target markets of potential clients which generates measurable results, especially when you consider the cost of many promotional items to be quite inexpensive. Many politicians also use promotional items to promote their candidates and causes. Promotional items can be found in schools and organizations as well as awareness raising campaigns or to help raise funds for the program. There are many ex