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Knowledge Base Articles

  • Making the Most of Promotional Merchandise

    Promotional advertising is one of the most cost-effective ways to advertise your business. Smart marketers know the impact that promotional items can have on a business. With the right items aimed towards your target market, your business can see a long-term impact, achieving a variety of company goals. Learn how your business can start making the most of promotional merchandise. You'll be surprised at how far one investment can take your business. What are your biggest company goals right now? Whether they're increasing sales, improving customer retention, motivating employees or a combination of these and other goals, promotional merchandise can be your best solution. There is a huge selection and variety of promotional items currently available on the market. From the trendiest piece of technology to mass distribution pens with your business name branded on the side, you can find the right promotional item for your business - and your target market. While searching th   
  • How to Buy Wholesale Products From China

    With its low wages, business-friendly investment laws and immense labor force, the People's Republic of China has become the world's workshop. Not only do US mega-retailers source most of their products from China, but small shops, wholesalers, online resellers and manufacturing concerns buy from Chinese factories, as well. Individuals interested in importing raw materials and consumer goods for their operations can draw on this resource by learning a few basic customs and procedures. Going to the Sources     Attend a trade fair to meet directly with Chinese wholesalers and manufacturers. A China Sourcing Fair takes place annually in the United States, offering buyers a up-close look at goods, including electronics, household goods, tools, toys, clothing and shoes, currently on offer from Chinese factories. This fair requires only your business card, printed with a company name, for admittance. If you have the means and desir   
  • The Top Classes of Promotional Items

    Advertising campaigns that feature promotional items are among the most effective, but you may be wondering what types of promotional items are the most popular. According to the sales figures reported to the Promotional Products Association International (PPAI), these are the top five categories of promotional products and the market share that each of them holds. Promotional Apparel With 22.5% of industry sales, promotional apparel is the leader in categories of promotional items by a runaway 10%. These figures include promotional caps, t-shirts, polo shirts, jackets, sweatshirts - anything that is worn. What makes wearables so popular? For one thing, they appeal to both customers and employees, and are bought for a wide range of reasons. They can be part of a motivational strategy or bought as incentives for staff. In many cases, they are bought for wear as uniforms or to be worn by employees for special events. T-shirts and caps are among the most popular giv   
  • Importance Of Having A Good Interpreter in Shenzhen and Guangzhou

    These sectors attract massive volumes of foreign trade which is evident from the fact that Shenzhen's GDP in midst of global recession in 2009 was 820.1 billion USD while Guangzhou had a GDP of $133.5 billion USD. Even in the era of recession, Shenzhen and Guangzhou maintained China's pinnacle position in the electronics market; in fact due to the incentives it offers to foreign businesses in terms of quality and price, they actually helped push China higher on the apex. Be it an industrialist in USA or a electronic parts retailer in Southern Asia, both deem importing from China to be extremely lucrative and two destinations which surely make on the list of business trip to China are Shenzhen and Guangzhou. Shenzhen being home to giants in the Cellular Industry, such as Huawei, ZTE and G Five makes it a must visit. The prestigious Hon Hai group which trades as Foxconn also has its office in the region. The importance of visiting Guangzhou is du   
  • Metal Water Bottles - The Perfect Water Bottle!

    When someone usually thinks of a water bottle the first thing that pops to mind is one of those cheap plastic bottles that used to flood the market a few years back. Do you remember what drinks used to taste like when you drank from a plastic container? Are you aware of the health risks associated with those old plastic bottles? In this day and age a new range of containers are taking the globe by storm, and unlike plastic variations they eliminate the funny taste that comes part and parcel with plastic types, have no health risks and are environmentally friendly too. What type of bottles am I talking about? Metal bottles of course! You see, whether you need a bottle for camping trips, for your bike or any other general use, metal water bottles are built to last and with prices being rather affordable there is no excuse not to have one. In fact, even doting parent are using them to store their babies milk or kids favourite drink, the p