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Knowledge Base Articles

  • The Top Classes of Promotional Items

    Advertising campaigns that feature promotional items are among the most effective, but you may be wondering what types of promotional items are the most popular. According to the sales figures reported to the Promotional Products Association International (PPAI), these are the top five categories of promotional products and the market share that each of them holds. Promotional Apparel With 22.5% of industry sales, promotional apparel is the leader in categories of promotional items by a runaway 10%. These figures include promotional caps, t-shirts, polo shirts, jackets, sweatshirts - anything that is worn. What makes wearables so popular? For one thing, they appeal to both customers and employees, and are bought for a wide range of reasons. They can be part of a motivational strategy or bought as incentives for staff. In many cases, they are bought for wear as uniforms or to be worn by employees for special events. T-shirts and caps are among the most popular giv   
  • Make Your Bike Water Bottle a Key Part of Your Customer's Cycling Gear

    A bike water bottle is an important part of any cyclist's equipment kit. Whether you ride a road bike or a mountain bike, making certain that you stay hydrated is important if you want to keep functioning at a competitive level. The longer that you go without drinking any liquids, the harder it is on your body to keep functioning optimally. Because of this reason, many long distance bikers will keep at least two bottles with them on their rack. This helps to ensure that you can drink whenever you can and keep functioning at competitive level. However, it is important to remember that you do not want to drink too much when you are exercising, as this can make you feel sick. The type of bike water bottle that you choose should be dependent on several factors. First, you need to pick a bottle that fits your bike. If you already have a bottle cage on your bike, you will have to select a bottle that fits your cage. A proper fit in the cage is import   
  • Water Bottles - Good For the Environment and Customers

    Currently, there is a great deal of debate over the effect bottled water has on the environment around the world. Not only is the process to make the bottles and fill them bad for the environment, but they are often disposed of and not recycled. Each bottle of water can last upwards of 1,000 years and that causes some very serious problems for the environment. Many consumers are now looking for reusable bottles so they can take water and other cold drinks with them wherever they go, and that can mean a big benefit for your company. How does this benefit your company? Well, promotional bottles allow you to market your company to customers through promotional bottles. However, to do this properly, you need to follow a certain set of steps. 1. First, you need to choose good looking bottles. If the bottles are not attractive, then no one is going to use them and that is just wasted money for you. Look at what other people are usin   
  • Personalized Water Bottle Marketing - 4 Tips for Greater Success

    A personalized water bottle can make a great marketing tool as it's an inexpensive yet effective way to disseminate information about your company. According to a recent study, on average, drinking wares have a per-impression cost of $0.004 and get you a bit over 1,300 impressions over their useful life. You can have lower per-impression costs with other promotional products and you can have more impressions too. Think personalized bags and shirts. However, not every occasion calls for a bag or a shirt. As a matter of fact, some call for a water bottle. Since not everybody who's determined that giving away a personalized water bottle or two gets the full effect, here are four tips to help you market with water bottles more successfully. 1. A Personalized Water Bottle That Stands Out Works Harder For You In the world of personalized products marketing, "He who screams louder gets the attention" becomes "He who stands o   
  • Promotional Items - Buy Online

    In the vast ruthless, unforgiving jungle of the corporate business world, a businessman is like a hunter, who always needs to keep his senses alert for the slightest disturbance in the nearby thicket. Of course it means that he should always be alert to exploit the slightest opportunity to his advantage. A successful company always backs its marketeering and promotional team, as they are so instrumental in ensuring the growth of that business. It is however, vitally important that businessmen and company's are able to recognise the weapons they can use to in more customers. One of the most effective and pocket friendly tools are promotional items. Promotional printed items serve as the perfect advertising and promotional medium, as they are cheap and are also loved by the people. Printed promotional gifts provides a company with the promotional base on which they can build their entire marketing and branding strategy. Corporate business houses have a number of effective   

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