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Knowledge Base Articles

  • Customized Promotional Products: Perfect Business Branding Solutions for Increasing Sales

    Try to remember how you felt when you received a customised birthday cake with your name on it and was treated like royalty. "Awesome" probably describes this feeling you then had when people treated you this way. Every customised gift is relatable to this feeling and we often tend to become attached to the gift giver, emotionally or mentally. This fact has now been adopted and utilized as marketing strategies to increase business sales. Amid the contemporary cut-throat kind of competition, promotional strategy is considered to be the best method of increasing sales and is the "open secret" for staying ahead in the race. The sole purpose of promotional strategy is to introduce, persuade, and influence people; the same 3 "colours" that a sales strategy targets. Customized products impact enormously on both the giver and the receiver while providing the perfect business branding solution. Let's discuss how customized promotional products   
  • What Promotional Products Fit the Current Needs of Your Business?

    With such a wide variety of promotional products available to business owners and managers, it can sometimes appear difficult to determine which products may best fit your business needs. Promotional products serve the same purpose as business cards, only they are designed to reach a wider range of potential customers than business cards generally do. There are many different factors to consider when trying to determine the best products to help promote business to make your decision easier, including: the nature of the business to be promoted the current season the targeted clientele for the business to be promoted The following paragraphs will discuss these factors and more. The type of business you operate is very important in relation to what type of promotional products will best fit its needs. For example, if the business is associated with food preparation or service, promotional aprons may be successful. On the other hand, if    
  • Factors to Consider When Choosing a Promotional Item Exporter

    The Internet has made it much easier to locate practically any type of service you might need, including a wholesaler or supplier for promotional items and corporate gifts. When searching for the right supplier there are several factors that should be taken into consideration to ensure you find a company that will meet all of your needs. Price: Price can oftentimes be one of the most important factors to take into consideration for many businesses searching for promotional products. Finding a promotional product exporter or supplier that offers discount prices can help you to save on the cost of your advertising and marketing activities. One way to save money on the cost of corporate gifts is to locate a supplier that offers items at wholesale rate. This will typically provide you with the lowest price per item. Another way to save money is through the availability of volume discounts. Many exporters and wholesalers offer promotional   
  • Why Water Bottles Are Effective Promotional Products For Summer

    With spring season already upon on us and temperatures creeping up to the mid 70's, summer season and summer lifestyle is switching into high gear. People are packing the picnic bag, the beach towel and the trunks for a day at the beach, going down to the shore or out by boat on the ocean and this is a perfect time to start planning your summer promotional giveaways. The obvious choice for marketing buyers and merchandise planners is to replenish merchandise inventories of T-shirts, Shorts and Caps for a summer look, but a simple bottle of water is often overseen as the most effective promotional product in the summer. It is estimated that people drink up to an average of 45% more liquid during a warm summer day, over a day in the winter. Carrying around a bottle of water is not only a convenience - it is a necessity. Overall, the water bottling industry sees a 27% increase in sales of bottled water during the summer month (May-August)   
  • Benefits of Promotional Umbrellas

    Advertising with promotional products like pens, caps, mugs, umbrellas, and many more may not be a ground breaking concept for you. For your company, this strategy can prove be a giant leap. You are bombarded with choices and products when you are searching for promotional items. Among all promotional items, if you are catering to a niche and valuable audience, promotional umbrellas can be a better choice compared to other promotional items such as pens, mugs, caps, keyrings, and many more. Promotional umbrellas are regularly used each time there's rain or on a bright, sunny day. These promotional umbrellas make a powerful impact on dozens of potential customers each time they're used. Many companies look at promotional umbrellas as a generous and thoughtful corporate gift. Promotional printed umbrellas are definitely a "step up" from the usual promotional items, and are well appreciated by loyal clients, especially, when they are caught in an unexpected thunderstorm. Wh   

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