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Knowledge Base Articles

  • Why Should a Company Select Promotional Chocolates to Advertise Its Business?

    Promotional goods including printed promotional items and corporate gifts are inexpensive and cost-effective as compared to other conventional channels of communications, yet they are more powerful and effective. Printed promotional items like bottle openers, desk sets, passport covers, purses, jumpers, hats, mugs, pens and pencils and many more are delivered among your target audience while corporate gifts are handed out to business executives and employees at seminars, exhibitions, conferences, trade shows and conventions. These printed promotional goods are highly acknowledged by your recipients as they enjoy receiving and using them and your brand gets exposure on the consistent basis. Promotional items are very effective for keeping your brand name in front of your prospects for a long period of time and reminding them of your company regularly. Among different printed promotional items and corporate gifts, I think that promotional sweets    
  • Promotional Gifts - Ultimate Business Strategy

    The four important components of marketing are: product, price, place and promotion. Promotion is the communication with clients or customers using advertising (print, T.V, etc), public relations, point of sale and word of mouth. To make your business successful or to derive expected business profits, you need to focus on these 4 P's. The fierce competition in the market doesn't give much scope to play with product, price and place. Every company more or less is on same ground on these. The fourth P i.e. promotion provides the cutting edge to the company. That's why companies use astronomical amounts of money to promote their products and services aggressively. In promotional campaigns, promotional gifts play an important role. So much so that it is often referred to as an ultimate strategy in promoting businesses. Why distributing promotional gifts is an ultimate business strategy? Experts online believe that promotional products are an ultimate business strategy becau   
  • How to - Importing Products From China For Resale

    Looking to find low cost inventory to sell online is at times challenging. Use caution when trying to import from other countries. There can be many obstacles you have to go thru to actually get the product at a sellable price. Here are some tips to import from China. Things You'll Need     Computer     Internet Connection Instructions         1 If you are importing from China almost all popular items are imitations. Especially if the cost is inexpensive. Even though the item may have the popular name attached to it - it is not authentic. If you want to import from China look for items that are not brand name.         2 Most manufacturers, and this is true in China as well as in the USA, will only sell the product in a certain quantity. So be sure to understand the company's purchasing policy.          
  • What Promotional Products Fit the Current Needs of Your Business?

    With such a wide variety of promotional products available to business owners and managers, it can sometimes appear difficult to determine which products may best fit your business needs. Promotional products serve the same purpose as business cards, only they are designed to reach a wider range of potential customers than business cards generally do. There are many different factors to consider when trying to determine the best products to help promote business to make your decision easier, including: the nature of the business to be promoted the current season the targeted clientele for the business to be promoted The following paragraphs will discuss these factors and more. The type of business you operate is very important in relation to what type of promotional products will best fit its needs. For example, if the business is associated with food preparation or service, promotional aprons may be successful. On the other hand, if    
  • How to Make an Excellent Addition to a Promotional Campaign - Aluminium Water Bottles

    An aluminium water bottle can make an excellent addition to a promotional campaign. Without the risks of Bisphenol-A, these bottles are preferred by many individuals, as they are viewed safer from potential contaminates. When you are deciding whether or not to use aluminium for your promotions, there are a few things that you will want to keep in mind. First, you will want to consider the aspect of costs. Even before you add the required customisations to make your bottles suitable for a branding campaign, you will be adding a notable amount per bottle when you choose aluminium over plastic. In addition to this, you will have to add the costs of customisations in as well. However, avoiding Bisphenol-A is not the only benefit from using an aluminium water bottle in your advertising campaign. First, these bottles tend to be very long lasting, which make it much more likely that your customers will continue using them over a long period of time. T