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Knowledge Base Articles

  • Custom Water Bottles: Do They Get Potential Clients' Attention?

    In advertising, thinking simple can be as valuable as thinking in depth, especially when you need to cut advertising costs. For many companies, advertising on a budget doesn't entail new solutions; it entails revisiting old solutions with new insight, such as advertising with promotional products. The promotional products industry generates billions of dollars annually, and the reason is simple: promotional products-also known as corporate giveaways-actually work. According to Promotional Products Association International (PPAI), a research organization started in support of the international promotional products industry in 1904, 76% of people that receive giveaways remember the products' information, and trade booths that feature at least one giveaway are 50% more likely to be visited than booths that feature none. PPAI's statistics reveal the efficacy of giveaways. But the concern remains about whether some giveaways are more effective than   
  • Made-in-China Medicine Testing the World Market

    Many pharmaceutical companies in China are hoping to pass major international certifications, such as certifications from the WHO, EU and Australia. "It is likely that 20 pharmaceutical companies can obtain international certifications this year," said Mr Yu Mingde, a vice-director of China Pharmaceutical Enterprises Management Association. Temptation from the outside 2007 was another record year for China's western medicine export value, up 56% to US$784 million. However, most medicines that went to big markets such as Japan, Korea and Australia were products from foreign companies in China, mainly in the form of export processing trades. Products made by domestic Chinese companies were exported to low end markets such as Nigeria and Pakistan. As Chinese pharmaceutical companies are still weak at proprietary R&D, most of their products are generic copycat drugs. Yu revealed that "the big three markets of EU, US and Japan    
  • Wholesale Bottles - Using Sports Bottles for Advertising Your Company

    When you are running a business, it is very important to use the right marketing strategies for its development. There are different types of marketing options available in the market that will help you to improve your brand name and reputation. Promotional gifts are also one such cheap and effective traditional marketing option that are used by most of the businesses. Moreover, this type of marketing is suitable for both small as well as large business organization. Although there are various types of promotional products that you can provide for your business, sports bottles are considered as one of the best options. You will be able to give these bottles for your clients, customers as well as for the employees. There are many custom drinkwear available in the market, which can be used as a perfect gift item for any advertising campaigns or events. Moreover, if you are buying wholesale bottles, you will be able to save a lot of money. However   
  • Print Your Message Onto Some Promotional Item to Advertise Your Business

    Many businesses have used different marketing techniques to communicate their message through different means of communication channels over the years. These methodologies were costly and time consuming. Then businesses realized that they can make it by investing less money as compared to other marketing campaigns. They decided to use such common things like pens, pen stands, markers, energy drinks, Pedometers, sweets, balloons, bottle openers, briefcases, whistles, badges, key rings, footballs, compasses, Jackets, T-shirts, blankets, sim card products and even DVD players. The main idea behind this method is to print your message onto some promotional item and give away to your target audience and prospects. This technique would not create a well being of your company but it will advertise your brand name at the same time. Just think of a pen stand which you gave away to one of your prospect. This pen stand on his table would advertise your pr   
  • Promotional Lighters - An Enlightening Product

    It's a well-known fact that there are a lot of people in the world that smoke cigarettes. Smoking is one of those habits that are very hard to break. When someone lights up a cigarette, they usually use a match or a lighter. The next time someone lights up a cigarette with a lighter, why not help him or her to be enlightened to your company by giving them a promotional lighter? Branded lighters are not often thought of as a good promotional item, but take a look at the facts and see how lighters can help you to promote your business. 1. Promotional lighters are inexpensive One of the best qualities of a promotional item is a low price, and that is something that cigarette lighters have going in their favour. When purchased in bulk, lighters are items that are very cost effective. 2. Promotional lighters are a usable item One thing is for certain - a promotional item has to be used in order to be effective advertising. Given to the right people, the prom   

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