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The Top Ten Reasons Businesses Use Promotional ItemsTrade Show Promotion The top reason that companies purchase promotional items is for use in trade show promotions. The categories of items purchased for trade shows run the gamut from inexpensive giveaways to very expensive gifts for executive buyers. The largest volume of trade show sales is in takeaway gifts for exhibition stand visitors. Customer Retention, appreciation Customer retention and appreciation is the second most cited reason for purchasing promotional items. Gifts to existing customers include everything from free sticky note pads sent out by office supply companies to imprinted sugarless mint tins handed to customers after a tooth cleaning at the dentist. Promotional items are an excellent way to show appreciation to your clients for their custom. Goodwill/ Enhance Image In the same vein, many companies use promotional items to increase goodwill and enhance their image. A local business may buy promotio
Shenzhen Factory Inspection - Making the Best of The World's ManufacturerShenzhen, China may be the biggest city you've never heard of lying in the heart of the Pearl River delta, this amazing place is now home to an estimated 30 million people. It's also part of the world's largest manufacturing hub in conjunction with Guangzhou (another Chinese mega-city only an hour away from Shenzhen). So if you're considering outsourcing your production capabilities sooner or later you're going to spend some time looking at Shenzhen. When you do you'll be amazed at the amount of choice available to the first time outsourcer, there are hundreds if not thousands of factories in the area and whatever your specialisation you'll be able to find a host of companies willing to make your products at competitive rates. In fact it can be that overwhelming amount of choice that can cause headaches for you. How do you know if the supplier you are talking to is ethical? How will you work out whether the workforce isn't made up of child labour? Or wh
Buying Wholesale PensThe pen is an essential writing instrument that has become indispensable for the contemporary world. There are many types available; the ever-available ball point pen, the roller ball point, the fountain pen, and the felt-tip pen. This important writing instrument has been around for thousands of years, starting with the quill pen made from bird feathers dipped in ink, to the reed pen or bamboo pen, with its slight and tapered tip. Over time, technology has helped create more functional versions, which do not require elaborate rituals of using. According to history, the ancient Indians were the first ones to use rudimentary pens made from bamboo sticks and bird feathers from India. In the 500 BC, these type of pens were used to write the text in the old literature of Puranas. Mahabharta and Ramayana. Some of the Dead Sea scrolls discovered used quill pens. With the invention of the personal computer with keyboard input methods have rev
Why Water Bottles Are Effective Promotional Products For SummerWith spring season already upon on us and temperatures creeping up to the mid 70's, summer season and summer lifestyle is switching into high gear. People are packing the picnic bag, the beach towel and the trunks for a day at the beach, going down to the shore or out by boat on the ocean and this is a perfect time to start planning your summer promotional giveaways. The obvious choice for marketing buyers and merchandise planners is to replenish merchandise inventories of T-shirts, Shorts and Caps for a summer look, but a simple bottle of water is often overseen as the most effective promotional product in the summer. It is estimated that people drink up to an average of 45% more liquid during a warm summer day, over a day in the winter. Carrying around a bottle of water is not only a convenience - it is a necessity. Overall, the water bottling industry sees a 27% increase in sales of bottled water during the summer month (May-August)
The Advantages of Purchasing Indent Promotional ProductsPromoting your items off-line can be a real challenge these days is presciently what everyone wants to see a bigger return on their investment, on their marketing dollar. When it comes to marketing and advertising not only a product but your business it takes a bit of research in order to get a good list of methods that can be used in order to successfully promote your products and services to the right group of people without having to break your bank account. Today we are going to analyze some of the advantages of using promotional products instead of other advertising methods. Original Items When it comes to using promotional products with or any other type of advertisement the main advantage is obviously the cost and the fact that tangible original goods can deliver the message time and time again. If you were to market your business, products or services through the radio or any other media for the cost associated with such practi