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Knowledge Base Articles

  • How To Use Packaging To Promote Your Business

    What's the use of having a great product, price, advertising campaign, and other elements of a marketing mix that work wonders for a marketer but that lacks good packaging and aesthetic appeal? Packaging is as important an element of the promotional mix as pricing, features, etc. Packaging in itself consists of various factors that can help a marketer sell the product. In fact, many marketers understand the importance of packaging as it directly influences interest in the mind of a buyer and induces him or her to try out the product outside his or her normal buying pattern. The packaging of a product can work wonders for the business by promoting the product through word of mouth, visual display of product, shelf promotion, etc. Proper planning of packaging gives the product an aesthetic appeal, use of colors makes it attractive and shape may give it a curiosity factor. Safety and security of the product are concerns as well.    
  • Promotional Travel Mugs for Advertising

    Any business that wants to experience growth must invest in advertising and marketing because without the exposure, the business will remain unknown and will not be able to attract traffic to itself. This is what makes promotional products very ideal for publicity with a view to making a brand visible. Promotional mugs are great for making a business known because they are unique in the promotional products industry. Promotional travel mugs are also long lasting, practical and flashy and are great for creating an impact. Because travel mugs are not expensive, when you customize them with your company's name, logo and perhaps a special message, you make them a giveaway gift that is wonderful and has great value. Travel mugs are also acceptable because of their inclusive appeal making them a gift that can be given to anyone. They will last for long and will be used over and over again. A promotional product that is functional will genera   
  • How to Calculate Shipping Fees from China?

    Calculating your shipping fees allows you to anticipate the costs involved before physically shipping a package. In the process, you may also elect to pay for and print out a label to save yourself some hassle when shipping packages. Most shipping companies offer an online shipping calculator for you to use when estimating shipping costs or purchasing labels. All that is required are the package dimensions, weight and shipping locations Instructions 1. Measure the length, width and height of the package using a tape measure. 2. Weigh the package using a postage scale. 3. Go to your chosen shipping company's website and click on their "Rates" or "Quotes" section. You will probably be using either the United States Postage Service, UPS, FedEx or DHL -- you can find links to these pages in the References section below. 4. Enter the origination and destination addresses, along with the length, width, height and weight measurements. Click "Next," "Continue" or "Get de   
  • Promotional Plastic Bags - What You Must Know Before Buying Them

    Promotional plastic bags have become one of the top advertisement methods used to successfully promote a business or service in the most cost-effective manner. Whether they are plastic, fabric or paper, customized promotional bags are perfect for customers when they leave your stores, carrying merchandise and food products, attend tradeshows, and go to food fairs. If you do your research well, according to the trade group Film and Bag Federation, most people will grab plastic first. Economically and environmentally, plastic outweighs paper in many ways: R approximately 94% less waterborne wastes than paper. Consumes 40% less energy than paper. Produces 70% less atmospheric emissions than paper. Generate under 80% of solid waste. Standard and reusable plastic bags cost one cent to make while paper bags costs four cents, which makes them ideal for advertising purposes. Y   
  • Personalized Sports Bottles - A Handy Choice For Your Marketing Project

    Personalized sports bottles are an easy and inexpensive way to promote your business. Imprinting your logo on the bottles can be used for brand your business or getting your message out anytime. Water bottles are used very often, especially with today's fitness craze. At the local health clubs, everyone will see the name of your business time after time and begin to recognize it. Now that's handy advertising exposure! It is very important today for businesses to try to build a brand. One of the best marketing methods you can use is to give out promotional merchandise such as personalized sports or fitness bottles. Plus, purchasing online allows you to actually see what your imprint is going to look like before you place an order, a virtual sample of the item. There are many uses for reusable water bottles in today's environmentally conscious, water consuming, fitness enthusiast lifestyle. You can do your part with personalized