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Knowledge Base Articles

  • When to Distribute Promotional Gifts

    Promotional items have stormed the advertising world with a bang, ubiquitous in every business strategy. They provide personalised options showing the customer that the company or the organisation values their continued sustenance in helping the business bloom. The customer also feels special in being given such valued treatment. Promotional items used as business and corporate gifts compliment and improve the efficiency of other advertising media. These products give prolonged exposure to the company's products and services for a long period of time. With the result the customer internalises the company's name, message, logo and its products. Promotional gifts are mainly distributed in specific events, product launches and promoting new schemes, achieving new targets and public celebrations. These gift items include promotional pens, promotional mouse mats, promotional mugs, promotional clocks, promotional umbrellas, promotional folders and more. Promotional gifts create a no   
  • How to Utilize the Promotional Items

    We all love to receive attractive freebies and marketing goodies that are distributed by companies during commercial events like trade shows and other events. As per the opinion of marketing gurus, companies that offer promotional gift products during trade shows enjoy a lot more customers and casual onlookers. Distributing attractive promotional gifts at various relevant corporate events and promotional meetings can be the corner stone of the branding and advertising strategy that will really help your organization enhance the existing relationships and build several new ones. Almost all businesses nowadays crave for rapid growth and are desirous to maximize their business exposure. To do this you would need be on your toes, anticipate your competition and ensure that you don't fall behind. When compared to all other marketing and promotional strategies, promotional printed items are obviously one of the best and proven strategies of building brand loyalty. The promotio   
  • Super Promotional Products - The Multiplier Effec

    Many products today whether they be promotional or otherwise are very ordinary, run of the mill, and plain average in terms of both their benefits and overall performance. But then there are those special ones that continue to rise above the rest and consistently outperform all of the other competitors. These products are what some in our pop culture would call: the super stars. Well the same is true to some extent with promotional products. Yes, this may come as news to some but all promotional products are not created equal. In fact, there are some promotional products that have super star attributes that simply blow the rest away. These super promotional products are not all in the same category but the main attribute that they all have is what I call the " multiplier effect". Well you ask what the heck is the multiplier effect? Simply put it is the ability of that promotional product to keep on promoting to keep on giving off advertising impressions to more people than jus   
  • Promotional Umbrellas Help To Increase Sales

    Corporates always look for various interesting ways to promote their businesses and products. Company promotion isn't an easy task and involves a lot of planning, research, and thought process. For making any promotional campaign successful, there has to be a mix and match of marketing strategies and proven ways. Advertising can be of various types and new, innovative ways to spread your name around is being deducted by professionals' everyday. An age old method, which is very much in use even today, is gifting promotional items to customers, free of cost. Whether it is a trade show, or a product launch program, or a free gift with a special pack of your product, an expectation to receive free gifts is often there within your customers, clients, or other interest groups. You can select from a wide range of promotional items to gift, depending upon the message you want to convey and your budget. If you are planning to give something special or classy to your customers, so   
  • What You Need to Know About More Water Bottles for Kids

    With people becoming more health conscious, parents are taking steps to ensure that their children are getting enough fluids. Many schools in the warmer states suggest that children carry their own water bottle. Because of this trend there are more water bottles for kids on the market today. There are some things that should be considered when purchasing a bottle for a child. The first thing to look at is how leak proof the bottle is. Children are naturally rough on their belongings so you want to be sure that what they carry is sealed tight to prevent leaks. You need to consider that the bottle is not likely to remain upright so it must resist leaking when on its side. Check to make sure that there is a rubber ring inside the lid to keep fluid from getting out. Remember that not every lid is going to be leak proof even with a lining. Some stores will give demonstrations to show customers that the product does not leak. You sh   

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