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Knowledge Base Articles

  • Promotional Water Bottles Boost Sport and Leisure Marketing Campaigns

    Any business involved in the sports, leisure or fitness industry will never fail to do well in promoting their brand by splashing it onto a water bottle! These are one of the most used items in this industry, giving a range of businesses the perfect opportunity to advertise and build brand loyalty in an innovative way. These products are appreciated by runners; joggers; hikers; cyclists; footballers; golfers; athletes; dancers; gym and fitness class goers; fitness instructors and personal trainers. But they also make a fantastic accessory for anyone else that is on the go such as a commuter or busy mum. Branded they can show off your trademark logo and message making a highly effective marketing campaign because they: o Act as a gift that customers appreciate - thus raising your public image and encouraging brand loyalty o Remind customers about you every time they are used o Go everywhere - imagine how many people will s   
  • Custom Water Bottles: Do They Get Potential Clients' Attention?

    In advertising, thinking simple can be as valuable as thinking in depth, especially when you need to cut advertising costs. For many companies, advertising on a budget doesn't entail new solutions; it entails revisiting old solutions with new insight, such as advertising with promotional products. The promotional products industry generates billions of dollars annually, and the reason is simple: promotional products-also known as corporate giveaways-actually work. According to Promotional Products Association International (PPAI), a research organization started in support of the international promotional products industry in 1904, 76% of people that receive giveaways remember the products' information, and trade booths that feature at least one giveaway are 50% more likely to be visited than booths that feature none. PPAI's statistics reveal the efficacy of giveaways. But the concern remains about whether some giveaways are more effective than   
  • Managing a Publicity Campaign for Chinese Wholesale Products

    This article gives readers hints on how they can manage a publicity campaign for Chinese wholesale products without failing on different fronts. It will also provide some information on the best way of penetrating the market and staying relevant when new changes are introduced from time to time. Make sure that your presence in the market is on a firm footing There are many competitors that would like nothing more than to take your place in the market. China is very competitive and you need to consider the following measures as part of you rescue package: Website visitors: You need to be both artful and scientific in the way that you handle the visitors to your website. On the first instance you need to ensure that they are there for a long period of time. On the second instance you need to ensure that they actually buy the products that you are selling. The attraction is the contextual content that you set up. Try   
  • Eco Friendly Water Bottles - Why You Need to Use Them and What's in it For You

    A little while ago I decided to have a paddle up a local creek in my kayak. What l found disturbed me. There l was enjoying the water, birds and trees, then, rounding a bend and under a bridge it hit me...No longer was l gliding through water but found myself plowing through hundreds of plastic water bottles! They were everywhere--on the banks, in the water, caught up in trees..a real mess. It got me thinking. What happens to all of that plastic. It doesn't break down and assimilate into the soil, it just continues. And that is the problem. Even if they were fished out of the creek, and I'm not suggesting they shouldn't be, most of those bottles will still end up as landfill, contaminating the soil. So--are plastic water bottles eco friendly?--no! What to do: The obvious answer is to limit the use of plastic water containers. Better yet, use eco friendly water bottles--refillable glass or metal ones, instead. Many wou   
  • Wholesale Promotional Products Technique

    For custom needs of promotional products, more and more people are relying on wholesale promos. This allows them to stock up on the products and pay less, therefore they can save more. Each promotional item will bring profit to the entrepreneur - just as long as he knows how to choose them wisely. Custom promotional items are great ways in order for the business to retain their employees. It is also a great solution to motivate their staff and personal, as well as to reach out to their new customers. It also increases the popularity of the brand on the over-all market. A technique some entrepreneurs do when it comes to selling their wholesale promotional products is by putting their logo on the item. In that way, they are plugging their business. For example, you can ask an imprinting company to put your logo on a promotional item you are planning to give away. Let's say that you have 12,000 mugs there. You can take avail of t   

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