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Knowledge Base Articles

  • Australian Promotional Products That Have Left Their Mark

    Australian promotions are often underrated in Australia for their quality and content. Australia actually produces a lot of major brands known around the world, and the promotional process is the main reason they're so well known. As a matter of fact, the "Australianization" of promotions has created a lot of major brand identities. Promotional products have been many and varied. From shrimps on barbies to Ugg boots, Fosters, Vegemite and Lexus cars, there is s a history of Australian products which have become household identities through promotion. All things Australian- Promotional products that keep on selling Australian promotions are very much lifestyle-based. The big names in Australian products are all linked to living-well in the true Australian sense. The famous brand name Eskies, for example, is a major promotional product. Any such product, to do with sport, all accessories, and any promotional image related to the iconic Australian sports, sells ou   
  • Raising Awareness With Promotional Products

    What are your marketing objectives? If one of your business goals is to increase brand recognition within your target market, promotional products are the affordable and effective solution your company is searching for. Promotional products get the attention of your target market in a positive way. You can start raising awareness with promotional gifts for your brand very quickly too. What do you want your target market to know about your business? Do they know your business message, its values and goals? Do they know what separates your business from the competition and why your products and services are far superior to anything else available in the marketplace? Ensure that your company message, products and services are portrayed to preferred market sectors in the right manner. Your business can invest in promotional products that address your market sector by gaining their attention through promotional items they want and need. Promotional products can help your busi   
  • Keyring Wholesale - One Way of Reducing the Costs of Your Marketing Campaign

    Buying a particular variety of keyring at wholesale rates is one way of reducing the cost involved in your marketing campaign. Keyrings make excellent promotional gift items as they are used by almost all individuals in their every day lives. Whenever they lock or unlock anything they will look at your company's name printed on them. This will embed your company's name in the memories of the users. Whenever they need the products or services provided by your company, they will be reminded of the company whose name they look at every day. They will also recommend you to others among their family, friends and colleagues. In this way a keyring bought wholesale at affordable rates will propagate your company's brand name among a large target customer base. This kind of indirect marketing is not possible with any other medium of advertising. Most wholesalers of these simple yet effective gift items offer advice which helps you in choosing the right    
  • How To Source And Import From China - Managing Risk

    Importing products from China is a great way to locate new business opportunities and increase profit growth. While the initial stages can be complicated, the payoff in terms of both immediate profit and long-term success is tremendous. Sourcing products from other countries, however, comes with its share of potential risks. It is recommended that first-time buyers follow certain precautions before embarking on any potential transaction. Locate The Right Product The first step is to locate a suitable product that interests you. Try to obtain as much information as possible about the demand for prospective products in your local market. Make sure that sourcing your chosen product from China is truly a cost-effective proposition. Factors like retail margins, VAT, insurance, taxes and freight and currency differences all affect the final retail price and many first-time bargain hunters end up sourcing a product at a price that is too high   
  • Printed T Shirts - Better Promotional Tools

    Printed T Shirts are now becoming a fad in advertising. Of course, companies can select any type of products but there is something about printed corporate T shirts that make them very famous in publicising a company. Truly, custom printed apparel is an inexpensive and undemanding way of endorsing a company. The t shirts can be given away as incentives to employees, a token of appreciation for customers, or simply a giveaway for the general audience. This creates a twofold effect. One is a sign of gratitude and the other is company message dissemination. Choosing the right style or design is imperative in promoting the business using these shirts. High quality and up-to-date designs should cover your Printed T Shirts. Costs should be within the company budget. This will help you in making your plans. Tips in Using T-Shirts for Promoting Your Business These shirts can effectively help send your message to your intended targets.