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Knowledge Base Articles

  • Promotional Yardsticks - A Winning Trade Show Give Away

    Promotional products are a necessary part of the whole trade show experience. As a participant, you want to excel at building new clients, networking, increasing sales, circulating your brand, and marketing your business. The marketing experts have performed numerous studies time and again proving that promotional gifts enhance these exact tasks. When planning your next trade show experience, you should not be asking yourself, "Am I giving away promotional products at this event?" Rather, you should pose the question, "WHAT promotional items am I giving away for this trade show event?" While any knowledgeable promotions professional can assist you with the decision making process, choosing an item like promotional yardstick would be wise. First of all, the implications during the show are enormously wide. This is a larger quality item - one that visually begs for more attention than smaller items like stress balls, key chains, or    
  • Marketing Magic - The Many Uses of Promotional Merchandise

    Promotional merchandise is a dynamic marketing tool that has many uses for almost every business in every industry. Whether you're looking for creative advertising space or just trying to keep in touch with past customers, promotional merchandise is a unique way to get the job done. Red-hot Branding With Promotional Merchandise Successfully branding your company is no easy task. When you think about the fact that the average American is exposed to approximately 247 commercial messages EVERY DAY, you can understand the importance of creating a distinct brand. A brand will separate your company from the overwhelming flood of competitors that are constantly vying for the public's attention. One of the best tools you can use to help build your brand is promotional merchandise. In 2007, a survey organized by Source-e polled a sample of 429 respondents, two-thirds of which were labeled as CEOs, Chairmen, or Managers at their companies. According to the resu   
  • Promotional Logo Pens - Sell Your Logo With Us

    What are promotional items? Promotional items such as logo pens, t-shirts, key rings, handicrafts and calendars serve as perfect business gifting solutions. A brilliant way to advertise your product or brand would be to gift a promotional pen or any other such item with your company's logo on it to all your employees, clients and business visitors. Distribution of promotional logo pens and other such presents help to popularize your brand and create goodwill. Such activities aid your business publicity campaign in a very cost-effective manner. Ways in which promotional pens leverage your brand image Gifts are a way of expressing that you care. Similarly, a business house or an organization can generate a feeling of belonging and goodwill amongst employees and business prospects by distributing promotional logo pens. or other such corporate gifts. Personalized, engraved or stamped, these logo pens or corporate gift items increase the visibility of your    
  • Wholesale eBay Dropshipping - Start Your Successful Dropshipping by Means of Wholesale

    With the association of dropshipping concepts to the large power seller auction online eBay, wholesale dropshipping becomes more lucrative and popular for those entrepreneurs who want to have business at the comfort of their home. The idea of dropshipping wholesale eBay allows beginner and small time entrepreneurs to put up online business without the need of huge capital for venture, employment and inventories expenditures. For those who are not familiar with the concept of this business, wholesale dropshipping deals about the transaction between the retailer, dropshipper, and the customer. As dropshipping business owner, the responsibility that is in your shoulder is to make the best promotion of your chosen product which is in a wholesale price. Make sure that people can reach your market niche. Once you have attracted certain customer to buy your promoting product in retail price, you will then order it to your wholesale supplier. From the    
  • Think Ahead With Promotional Gifts

    Marketing experts, across the globe, are unanimous in two points with reference to promotional gifts:- Any company can use promotional gifts to promote their business The future use of promotional gifts will only increase and they will be more effective in times to come. What makes promotional items a promotional vehicle of the future? Online experts believe that in future companies will try to concentrate on selective audience and will focus their strategies on niche markets. A research paper from Baylor University indicates five recent trends in relation to promotional products:- Advertisers are only beginning to learn the advantages of a complete marketing strategy comprising of both mass media advertisements and promotional gifts. There is too much congestion in the mass media which is creating an ever-increasing opportunity for promotional gifts programs. Companies have realized that in case of mature markets, especially i