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Knowledge Base Articles

  • Promotional Products Don't Work, Unless You Do This

    Promoting your business is hard work! You have the aching head and feet to prove it. And if you're like most business owners, you're tired tired tired of purchasing promotional products that get little to no results. That's because you haven't done the most important thing first: plan. Yes, purchasing promotional products takes more than skimming through a mail order catalog or clicking to a promotion product site and placing an order. You need to put some time and thought in to what and how you plan to use the promotional product. You need to ask questions like what's the basic idea of this promotion. What results do I want? What IS the promotion exactly? Who's it for, youngsters or oldsters? Where do they live? If I received this promotional product, would I use it or toss it? Which is probably the single most important aspect of promotional items that marketers totally fail to consider. If they wouldn't use that cheap pen or soda can themselves, why would they t   
  • Resell Promotional Merchandise For Profits

    The big question in corporate promoting is how to successfully advertise a business without having to rob corporate coffers of all its money in order to do so. Corporate promoting can add up to quite a sum and reduce profits for a business if care is not taken to protect against this. The answer to how to successfully promote business without losing your shirt is to engage in intelligent corporate promoting. Make intelligent corporate promotional moves such as opting to resell promotional merchandise for profits. The first key to making this work is to select promotional merchandise with the highest resale probability. Promotional merchandise such as travel accessories, coffee mugs, key rings, magnets, calculators, clocks, pens, conference bags and folders, umbrellas, golf gifts, watches, wallets, shirts, and mouse pads. These are all very good choices in promotional merchandise that you can resell for profits because these are things people use often and are most apt to purch   
  • Common Mistakes When Capitalizing On Promotional Bags

    Promotional bags have given businesses an affordable option for building up their brand to potential customers. With conventional advertising, you would need to allocate a considerable amount of money to achieve your goal of increasing publicity. In reality, however, advertising on newspapers or the television can only provide you with limited exposure. For a minimal investment, bags can bring about optimum results in a short period of time. However, you need to bear in mind the following factors to ensure success. Before everything else, you should first determine your intended recipients. Promotional products are effective when given out to the appropriate customer. Check to be sure that the bag you have in mind will match the age, occupation, sex, or location of the customer. You cannot hand out a shoulder bag intended for a lady to a man and vice versa. The best thing to do is look for something that is generic to both man and woman.    
  • Custom Water Bottles for Your Team or Business

    Have you considered starting up a rewards or incentives plan for your employees? Have you been considering different ways to advertise your company and get more exposure? If you are like most company owners, you are aware that rewards or incentive plans are a great way to motivate your staff to strive to work harder at their job as well as enhancing overall the mood in the work environment. Now there is a way not only to make your employees happier but also to get your company more exposure at the same time. Rewarding your employees Finding ways to boost productivity and let your employees know that they are appreciated can be done in multiple ways. There are those company owners that have implemented incentive programs to let employees know their work makes a difference, that their loyalty matters. Other employers implement rewards to motivate their employees to achieve specific company goals. Regardless of the reasoning behind it, wh   
  • Tips to Buy Wholesale from China

    China is now recognized as the world's factory. Many people from all over the world as well as businesses source their products from China wholesale market and get good margins. The new strategy of retailers all over the world is to buy wholesale from China and sell it in the local markets to enjoy higher profits. China- A Global Market China now manufactures different types of products, starting from simple pins to high-tech electronics. The easy availability of cheap workforce and technological expertise make China manufacturers capable of producing cheap goods. The globalization as well as liberalization policies initiated by different countries have made it far easier to import and export goods to anywhere. The world has now turned out to be one single global market and China is leading this league. In majority of the manufacturing sectors, China is a volume producer now, far outweighing the other nations. Initially, people viewed this wholesale manufacturing move o