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Knowledge Base Articles

  • Promotional Water Bottles Boost Sport and Leisure Marketing Campaigns

    Any business involved in the sports, leisure or fitness industry will never fail to do well in promoting their brand by splashing it onto a water bottle! These are one of the most used items in this industry, giving a range of businesses the perfect opportunity to advertise and build brand loyalty in an innovative way. These products are appreciated by runners; joggers; hikers; cyclists; footballers; golfers; athletes; dancers; gym and fitness class goers; fitness instructors and personal trainers. But they also make a fantastic accessory for anyone else that is on the go such as a commuter or busy mum. Branded they can show off your trademark logo and message making a highly effective marketing campaign because they: o Act as a gift that customers appreciate - thus raising your public image and encouraging brand loyalty o Remind customers about you every time they are used o Go everywhere - imagine how many people will s   
  • How To Define Promotional Products

    As a rule, promotional products are imprinted with a company's name, logo or message. They include both decorative and useful items of merchandise that can be incorporated in marketing and communication campaigns. Items are used to endorse a product, service or company agenda and can include business gifts, and awards, prizes, commemoratives and other decorated or imprinted items. Promotional products that are imprinted and distributed free are referred to as Advertising Specialties. Imprinted promotional gifts that are given as an inducement for a precise action are known as Premiums. Business gifts, awards and items that commemorate are also known as promotional products. The importance of promotional products is in their power to carry a message to a targeted audience. The products are both useful to, and appreciated by, the recipients; consequently, they are retained and used. Rewards for using promotional products Promotional products are flexible, subs   
  • 6 Ways to Put Promotional Note Pads to Work For You

    One of the most versatile promotional items is the ever-popular promotional note pad. This product can find a home with any company or client in any industry. Typically, note pads are used in offices as a way to quickly raise awareness among staff, while providing employees with a practical tool they can use to jot down important notes throughout the day.  You'll see that it won't take more than a couple of minutes of brainstorming to find a use for promotional note pads in your marketing campaign. Here are a few ideas you may never have thought of to get your creative juices flowing: 1. Put promotional note pads in new hire kits. Make new hires feel welcomed to your company by providing them with a promotional gift package on their first day. As part of this package, you can include useful imprinted items like promotional note pads that will help them complete their daily tasks. A quality promotional notepad will raise your employee's morale and show them    
  • Why Printed Wholesale Mugs Are a Sensible and Effective Marketing Solution

    The perception of promotional items is not something novel to the business world. Every business owner and Company use this as helpful advertising strategy to market their products and services. It is established that business reach is even better when promotional products are brought into play. It is vital to select the accurate products that will go well with your business needs. However, there are certain products that are common and can be specified for all categories of business and services. Coffee mugs, printed coffee mugs, and wholesale mugs are some of the products possessing widespread recognition. The outstanding benefit is that wholesale mugs especially, have lots of areas in which striking logo, wordings, patterns can be embossed. If you happen to chance through an office property during a lunch hour break, you could perhaps see a coffee mug in every desk inside the Company grounds. These cups would feature the company's brand name   
  • What to Consider in Starting Up an Online Retail Marketing and Promotion Business

    Every business's objective is to purchase products as economical as possible and make a profit from selling it at a higher price. This is the first rule of marketing / promoting at retail. Online sales abide by the same procedure. The advantage of selling online is that expenses are considerably reduced; as are the initial outlay in commencing your business. A desktop or laptop with a broadband or cable connection is your first requirement; along with a competent and reliable wholesale supplier / manufacturer is a pre-requisite. Researching and sourcing a wholesale supplier is easy. Go to the SaleHoo site. Mark Ling and Simon Slade founded SaleHoo.com. Both are from New Zealand. SaleHoo was initially launched in 2005. SaleHoo assists marketing / promotion retailers source and partner wholesale suppliers / manufacturers. SaleHoo's enormous directory contains details of worldwide suppliers / manufacturers and their products. A sma