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Knowledge Base Articles

  • A Guide to Doing Business Face to Face in China

    Firstly - where do I go and how do I get there? By far the best place to start is with the Canton Fair in Guangzhou - cantonfair.org.cn which runs in April and October. The best way to get there is by flying into Hong Kong either direct or indirect (a short stop over in Dubai is usually cheapest) an economy ticket should set you back around 395. Once in Hong Kong there are a variety of ways of making it up to Guangzhou but I find that the easiest and cheapest way is by train, all trains run from Hung Hom station in Kowloon and arrive at Guangzhou East station in Guangzhou, tickets are around $190HK one way. What paper work do I need? You will first and foremost need a Chinese Visa which you obtain through a Chinese embassy here in the UK - chinese-embassy.org.uk/eng/lsyw/chivisa/. You will need a Letter of invitation from a company or institution in China or Visa Notification Form issued by an authorized unit in China (Visa    
  • Common Mistakes When Capitalizing On Promotional Bags

    Promotional bags have given businesses an affordable option for building up their brand to potential customers. With conventional advertising, you would need to allocate a considerable amount of money to achieve your goal of increasing publicity. In reality, however, advertising on newspapers or the television can only provide you with limited exposure. For a minimal investment, bags can bring about optimum results in a short period of time. However, you need to bear in mind the following factors to ensure success. Before everything else, you should first determine your intended recipients. Promotional products are effective when given out to the appropriate customer. Check to be sure that the bag you have in mind will match the age, occupation, sex, or location of the customer. You cannot hand out a shoulder bag intended for a lady to a man and vice versa. The best thing to do is look for something that is generic to both man and woman.    
  • Promote Health With Promotional Products For Health Care Professionals

    Promotional products do more than increase sales and bulk up your patient list. Well-chosen promotional products can help reinforce important health messages and drive home the importance of nearly any health care issue. Many health care professionals are most familiar with promotional products from the receiving end - the pharmaceutical and medical equipment industries are among the biggest consumers of promotional products - but there are many ways that you can use promotional products in your practice. Promotional products make a wonderful addition to any public service campaign. In many cases, raising awareness is the first step toward providing medical care or a cure. There's a wide variety of different types and classes of promotional products to choose from. Some suggestions might include squeezable stress toys as part of an awareness campaign about the harmful effects of stress or t-shirts printed with a health awareness slogan. Your office might give printed pe   
  • What to Consider When Making the Best Choice for the Best Water Bottles to Drink From!

    Have you ever wondered what the best water bottles to choose from are? Well, many people buy them, but not many people consider if they are doing what's best for their health and the environment when making that choice. That's just because like most people we feel if we're buying our products from a legitimate business it must be safe. For instance plastics... Yikes! Well, to our surprise we have to take a deeper look into what we drink from and also how we're going to use them and dispose of them. Plastic bottles are made with PET or PETE which is Polyethylene Terephthalate. They are usually labeled with a resin identification code of 1 inside of the recycle icon. We tend to go to our local convenience store and buy up this water. Well, they can still leech antimony and phthalates. They can also build up bacteria as well. So the one thing you don't want to do is reuse them. It's only intended for a single use. Then recycle. As for constantly d   
  • Why Should an Organization Select Promotional Logobugs to Advertise Its Brand?

    Promotional items and corporate gifts are distributed by companies and organizations to attract more customers and they create brand awareness and brand recognition by exposing your consumers to your company name, business information and logo. Promotional products increase your productivity levels and enhance existing relationships. They can be customised and take your business to new heights. Distributing promotional products is one of the most useful business and marketing strategies. However, you should be very careful while choosing a promotional item as your selected item should be useful to your receivers. Keep in mind that if your promotional gift is successful, it is more likely that your brand would be so too. Among the galaxy of promotional items, promotional logo bugs shine with pride and effectiveness. They are funny, cute, simple, little, pom-pom animals that are powerful enough to advertise your business to your clients and tar