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Knowledge Base Articles

  • Why Water Bottles Are Effective Promotional Products For Summer

    With spring season already upon on us and temperatures creeping up to the mid 70's, summer season and summer lifestyle is switching into high gear. People are packing the picnic bag, the beach towel and the trunks for a day at the beach, going down to the shore or out by boat on the ocean and this is a perfect time to start planning your summer promotional giveaways. The obvious choice for marketing buyers and merchandise planners is to replenish merchandise inventories of T-shirts, Shorts and Caps for a summer look, but a simple bottle of water is often overseen as the most effective promotional product in the summer. It is estimated that people drink up to an average of 45% more liquid during a warm summer day, over a day in the winter. Carrying around a bottle of water is not only a convenience - it is a necessity. Overall, the water bottling industry sees a 27% increase in sales of bottled water during the summer month (May-August)   
  • Promotional Items For Men

    When it comes to promotional items, you can find many that are appropriate for both men and women. However, when you are planning to go to a venue where the bulk of the attendees will be male, why not provide promotional items geared just for men? At business luncheons or conferences where you know the number of men will far exceed the number of women, you can offer promotional items that will speak to and be useful to them. Here are some promotional items currently available that will appeal to the men in your audience: Travel size shoe shine kits - most hotels now have an iron and ironing board as standard issue. So, traveling men can have unwrinkled and neat looking clothes. However, there is nothing there for the scuffed up shoes that come from walking through airports or outside. A promotional, travel size shoe shine kit is just what men need to look their best overall! When they see your company logo and name, you may get some business as a "thank yo   
  • Promotional Products Guide

    Promotional Products Specialists Who doesn't love receiving a free gift? Think about every convention, event, expo, or trade show, that you have ever attended. Chances are the phrase, "I really can't wait to get some free stuff" crossed your mind. You might find it hard to believe but companies live for this. It's a chance to give you, the consumer some type of promotional product in hopes that you will use it or keep it with you. They know that in the future you will promote their company by showing their promotional item to a friend, colleague, or just about anyone. These promotional products can be just about anything: shirts, bags, hats. You name it and it can be a promotional product. Promotional products are not only a superb tool in getting your company recognized, but a necessity. Purchasing a promotional product can go a very long way. Will results be immediate? In some cases, yes. But if you don't see the benefits right away they'll come in due time. Take my own stor   
  • How to Find the Best Promotional Items and Corporate Gifts

    As a business owner or corporate gift buyer you know how hard it can be to find just the right promotional items or business gifts. Do a search on Google and you have literally millions of choices staring you in the face. It's hard to find the best deal on the best item. But all that's about to change. I worked in the industry for years and I can tell you that there's a lot of money "left on the table" when you're looking at higher end products and plenty of "overstock" options when looking for the good old cheap promotional items like pens and key chains. For this article I'll focus on corporate gifts and business promotional items. More specifically let's look at those that can be laser engraved since these often carry a higher perceived value by the recipients (when fine woods are engraved, etc.) The first thing you want to do is get some inside information on what the promotional company is paying for a product versus what it charg   
  • Promotional Water Bottles - Boosting Campaigns For Sports and Leisure

    Promotional water bottles are very effective in marketing any type of business that is involved in leisure, sports, or fitness. These water bottles are among the most common marketing tools used in the industry thus presenting a broad range of companies a perfect method for advertising their business. Using these bottles is also a creative way to build loyalty for certain brands. Providing Promotional Water Bottles for Various Users Most of the individuals who appreciate being given these promotional water bottles include joggers, runners, football players, hikers, golfers, dancers, athletes, fitness and gym class students, personal trainers, and fitness instructors. However, aside from these people, there are also others like working moms and commuters who consider these bottles as great accessories for their lifestyles. Once these bottles are branded, they could already show off not only the name of your company but also you