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Knowledge Base Articles

  • Competition and Guile in the Chinese Wholesale Market

    In order to get to grips with the wholesale market in China, you need to posses guile and a competitive spirit. In this article you might see some of the tricks that have worked for people who are in that part of the world. The general feedback is based on the knowledge about the market reactions and restrictions. Take bold strategies in the Chinese wholesale market You should not accept the simple solutions that never seem to bring out the best in you. Instead you should go for the bold solutions that are prepared to change the perspective on the product. If you are really committed to improving your sales then this will not be a major problem: Gobble up the weak competition: As you trawl through the Chinese wholesale market, you main aim should be to pick off the weak players and concentrate on the ones that are going to help you achieve success. There is nothing to stop you from implementing a hostile takeover if that is   
  • How To Use Packaging To Promote Your Business

    What's the use of having a great product, price, advertising campaign, and other elements of a marketing mix that work wonders for a marketer but that lacks good packaging and aesthetic appeal? Packaging is as important an element of the promotional mix as pricing, features, etc. Packaging in itself consists of various factors that can help a marketer sell the product. In fact, many marketers understand the importance of packaging as it directly influences interest in the mind of a buyer and induces him or her to try out the product outside his or her normal buying pattern. The packaging of a product can work wonders for the business by promoting the product through word of mouth, visual display of product, shelf promotion, etc. Proper planning of packaging gives the product an aesthetic appeal, use of colors makes it attractive and shape may give it a curiosity factor. Safety and security of the product are concerns as well.    
  • Promotional Products That Will Make You Smile

    Promotional products are rapidly growing in popularity, and many businesses have done away with business card in order to better promote their business with these products. There are so many promotional products available, each business is sure to find the perfect products to suit their purpose. The following paragraphs will discuss some of the promotional products available, that are likely to bring a smile to your employees, as well as your customers. Writing pens have always been popular promotional products for businesses everywhere. Quality promotional pens can be very effective in helping to promote more business. In addition, if you put some careful thought into the type and style of the pens you choose, they are sure to bring smiles to the faces of your employees, as well as your customers. Consider bright, fun colors! This is sure to bring plenty of smiles! Also think about choosing pens to match the theme of your business. For example, if your business of the medical   
  • How to Buy Electronics at Wholesale Prices

    Obviously, there are a number of reputable companies that offer a wide variety of electronics at wholesale prices, and such gadgets include as MP3 players, digital cameras and mobile phones. Nevertheless, there are simple things you have to consider if you want to buy any electronic gadget online. The offers you can get online largely depend on your chosen vendor. It may be required that you purchase items in bulk in order to obtain a wholesale benefit. On the other hand, you can find merchants that will let you purchase a single product at a wholesale price. Here are vital guidelines you should follow if you wish to buy electronics from a seller: Personal Research The first thing you have to do in respect of the kind of product you want is to carry out research on available brands, product features as well as specifications. Search for at least two web stores on the product and compare the prices and the features. By s   
  • Promoting the Attraction - Using Wholesale to Enhance the Customer Experience

    Do you run a theme restaurant or other special attraction? Are you looking for ways for your guests to remember their experience at your facility? Special give-a-ways, such as souvenir mugs, t-shirts or toys are a great way for guests to take a piece of their dining and entertainment experience home with them. In addition, it is a great way for you to get additional marketing mileage thanks to your guests carrying or wearing your promotional items. However, you need to look for a way to cover the costs of these free items without affecting the level of service you provide. One way you can order these items is through a wholesale supplier. Wholesale suppliers offer large quantities at low costs. The key is to find a wholesaler who offers a range of products can customize your order and turn the order around in a timely manner. If you happen to have multiple properties, your wholesaler can ship directly to each location, saving your company money   

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