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Knowledge Base Articles

  • Custom Totes - Tailor-Made Bags For Successful Promotions

    There are actually a number of options for you to choose from the wide list of promotional items for your marketing campaign. Among these options are custom totes, which are great and effective advertising tools for your company. Promotional tote bags are also among the most cost-effective options that can help promote your brand, services, or products regardless of how the global market industry is. Considerably, these custom totes have a lot of successful advertising stories as well as its effectiveness in business promotion. Because of this, businesses now use these bags with increasing popularity and wide use. So if you are considering in having tote bags for your promotional needs, here are some great advantages waiting for you. Totes as Fashion Trend For one thing, custom totes are widely popular among professional women. Hence, these bags are also becoming a trend. Furthermore, these bags are also more than for fashion    
  • Cycling Water Bottle - The Environmental Drinking Gear

    Contrary to what its name might imply, a cycling water bottle is not actually just for cyclists or sport enthusiasts. The title of this kind of drinking bottle has is simply derived from its functionality and line of features. For example, its slick and portable shape makes it be able to be brought along by cyclists. Also, its retractable drinking socket makes it easy and convenient for cyclists to rehydrate even while they are in the middle of a pedaling. But, just as I've mentioned, this kind of drinking bottle is not just what its name suggests. The portability of a cycling water bottle makes it a good choice for explorers and travelers, or even for daily usage of people going about their business. Students, for instance, bring this kind of bottle with them to school in case they grow thirsty during and between classes. But not only that, as many environmentalist individuals and groups out there are recommending people to use this kind of wa   
  • What Is A Promotional Item?

    A promotional item is an article of merchandise that is used as marketing an advertising. A promotional item usually has the company name, logo and or message emblazoned on them. Promotional items are also commonly used for advertising specials, gifts to clients, awards and commemorative awards for staff and premiums. Promotional items are usually found at trade shows and in mail order, however many promotional items are given away in increasing numbers in other ways and means as well as part of a marketing campaign. Today, many businesses distribute promotional items to target markets of potential clients which generates measurable results, especially when you consider the cost of many promotional items to be quite inexpensive. Many politicians also use promotional items to promote their candidates and causes. Promotional items can be found in schools and organizations as well as awareness raising campaigns or to help raise funds for the program. There are many ex   
  • Where And When To Use Promotional Products

    To aid visibility exhibiting at trade shows, for new product launch, sending gifts to customers. Using Promotional Giveaways is the solution to target a wide range of audiences, and will impact your customers with instant effect. Recurring business It is generally accepted that fresh customers who receive promotional products will, on average, return sooner and more often; also, they will spend more money than new customers who, for example, receive coupons. Incorporating a Promotional Item with a mail promotion will increase the number of replies by 50% and the use of Promotional Products as an inducement to respond will generate four-fold the number of replies compared with a typical traditional sales letter. Use of business gifts and promotional items Promotional products and gifts can be implemented in a vast variety of areas, such as Trade Shows, Conferences, Marketing Campaigns, Anniversaries, Exhibitions and Openings. Staff Incentives, Customer Loyal   
  • Super Promotional Products - The Multiplier Effec

    Many products today whether they be promotional or otherwise are very ordinary, run of the mill, and plain average in terms of both their benefits and overall performance. But then there are those special ones that continue to rise above the rest and consistently outperform all of the other competitors. These products are what some in our pop culture would call: the super stars. Well the same is true to some extent with promotional products. Yes, this may come as news to some but all promotional products are not created equal. In fact, there are some promotional products that have super star attributes that simply blow the rest away. These super promotional products are not all in the same category but the main attribute that they all have is what I call the " multiplier effect". Well you ask what the heck is the multiplier effect? Simply put it is the ability of that promotional product to keep on promoting to keep on giving off advertising impressions to more people than jus