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Knowledge Base Articles

  • Fresh Promotional Product Tactics To Push Company Memorability

    As successful brand-building, company-strengthening and sure-fire marketing components, promotional products have proven to be vital ingredients to the melting pots of both trade shows and marketing campaigns. Yet, many times, and usually more often than not, promotional products find themselves being added and utilized haphazardly, making promotional recipes taste a bit off, a bit short or too full or something. Instead of being out and boldly visible - and preferably being used, repetitively so - promotional items are usually hidden and tucked away in back drawers, left to collect dust and not necessarily accomplish what they were set out or intended to do, which is, to no surprise, promote. Thus, usual promotional-scenarios-gone-wrong involve opening a top desk drawer chock full of multiple brand names inscribed on a clustered bunch of assorted sticky-pads, pens and desk-top calendars of old - all promotional failures. Promotional Loses: May They "R.I.P." What'   
  • Made-in-China Medicine Testing the World Market

    Many pharmaceutical companies in China are hoping to pass major international certifications, such as certifications from the WHO, EU and Australia. "It is likely that 20 pharmaceutical companies can obtain international certifications this year," said Mr Yu Mingde, a vice-director of China Pharmaceutical Enterprises Management Association. Temptation from the outside 2007 was another record year for China's western medicine export value, up 56% to US$784 million. However, most medicines that went to big markets such as Japan, Korea and Australia were products from foreign companies in China, mainly in the form of export processing trades. Products made by domestic Chinese companies were exported to low end markets such as Nigeria and Pakistan. As Chinese pharmaceutical companies are still weak at proprietary R&D, most of their products are generic copycat drugs. Yu revealed that "the big three markets of EU, US and Japan    
  • Promotional Gifts - Tools to Help Advance Your Business

    Promotional gifts or promotional products are usually items commonly utilized in communication programs and in marketing a business. They are usually imprinted with the name and logo of a company and may contain a company's slogan as well. These are normally handed out during conferences, trade shows, and other events held during marketing campaigns. There are times when these products are given to customers after they contracted a service or bought a certain item. These are also given to people who just want to see what is going on in these events. The first known promotional gifts were possibly those that were given out during political campaigns. These items came in the form of button badges, which was considered as a well-known method for letting the people know about a certain campaign. They were considered as the walking advertisements for politicians as well as campaigns. At the height of the giving out of these button    
  • Why Use Promotional Sports Bottles?

    Are you looking for the ideal fund-raiser for your athletic club or sporting team? Do you need a promotional item that will get used and noticed at an outdoor event? Is your band playing at a festival and looking for a unique promotional item to sell and give away? Promotional sports bottles are the ideal promotional tool to use for any of those situations and far more. Why choose promotional sports bottles for your publicity needs? Here are seven good reasons why promotional sports bottles are an ideal promotional giveaway or publicity tool for any outdoor event and many indoor ones. Sport bottles are an increasingly popular way to tote along your favorite beverage. Sporting enthusiasts happily pay up to £15 for a sports bottle that suits their needs. Promotional sports bottles fit your budget. With prices running from 99p to £9, you're sure to find a promotional sports bottle that will meet your budget needs. Promotional sports bottles will fit yo   
  • Why Printed Wholesale Mugs Are a Sensible and Effective Marketing Solution

    The perception of promotional items is not something novel to the business world. Every business owner and Company use this as helpful advertising strategy to market their products and services. It is established that business reach is even better when promotional products are brought into play. It is vital to select the accurate products that will go well with your business needs. However, there are certain products that are common and can be specified for all categories of business and services. Coffee mugs, printed coffee mugs, and wholesale mugs are some of the products possessing widespread recognition. The outstanding benefit is that wholesale mugs especially, have lots of areas in which striking logo, wordings, patterns can be embossed. If you happen to chance through an office property during a lunch hour break, you could perhaps see a coffee mug in every desk inside the Company grounds. These cups would feature the company's brand name