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Knowledge Base Articles

  • How To Use Packaging To Promote Your Business

    What's the use of having a great product, price, advertising campaign, and other elements of a marketing mix that work wonders for a marketer but that lacks good packaging and aesthetic appeal? Packaging is as important an element of the promotional mix as pricing, features, etc. Packaging in itself consists of various factors that can help a marketer sell the product. In fact, many marketers understand the importance of packaging as it directly influences interest in the mind of a buyer and induces him or her to try out the product outside his or her normal buying pattern. The packaging of a product can work wonders for the business by promoting the product through word of mouth, visual display of product, shelf promotion, etc. Proper planning of packaging gives the product an aesthetic appeal, use of colors makes it attractive and shape may give it a curiosity factor. Safety and security of the product are concerns as well.    
  • Facts You Should Know Before You Use an Eco Friendly Water Bottle Or Any Water Bottle

    We all know that the newest craze is bottled water. There are two important facts that you should know and I would like to give them to you today. First, the bottles that are used are harmful to the environment. Over 60 million plastic bottles are produced, transported and disposed of every day in the U.S.A. It has gotten so bad that some cities are now declaring a ban on bottled water for city use. Some are even adding a tax to help discourage its use by customers. Second, there have been studies that show that the water in bottles is virtually the same as what everyone gets in their taps at home. There is a perception that bottled is better that has been pitched by marketers using words like underground aquifer and pristine mountain springs. If you do even more research on quality of water, you will find that there are many toxic chemicals and organisms that are found in water supplies across the country. I know that when I    
  • Aluminum Water Bottles Are an Excellent Choice for a Promotional Gift

    As a business owner wishing to generate sales and income to your bottom line, choosing the best forms of marketing to get the business name out to the general public is a must. Therefore, choosing the most effective methods to market, such as promo items, and having customized products with a company name or logo printed, is one of the most effective marketing tactics that a company can use. When choosing the products to customize, picking things like custom aluminum water bottles, or pens, t-shirts, hats, or towels, are all simple, and will ensure the lasting effect the company is trying to get in the consumer's mind, and the positive image they hope to conjure up in the consumer's mind when they see the company name. Choosing the right printing company to imprint the custom aluminum water bottles, and other promo products, is also something which a business owner has to consider when having these items customized. Making certain that the best   
  • Corporate Gifts And Promotional Items

    In the world of business, giving out gifts to clients, employees, business partners, and other business associates is vital and essential. The purpose of giving gifts is to thank loyal clients; attract new prospects; show appreciation to employees; and honor executives or managers. It depends, however, to whom gifts will be given to and the budget when choosing corporate gifts. Usually, corporate gifts are given during special occasions like Christmas party, company anniversary, employee recognition day, retirement, and etc. One can give corporate gift to someone who works in a different company. However before giving anything, one important thing to always keep in mind by the giver is the company policy on giving out gifts. Most companies (big or small) have policy when it comes to giving corporate gifts. Usually, it includes a dollar amount that they can only spend for a corporate present. And while a giver would want to stick with his own    
  • To Promote Your Business Buy Your Printed Lighters Wholesale And Save

    Businesses in Australia have discovered that by buying printed lighters wholesale they can market their business every time they sell one. Establishments such as pubs, resorts, supermarkets, etc. by purchasing bulk lighters wholesale printed with your name you can choose to sell them or give them away. When a customer purchases a certain amount of goods they could be given a free lighter. Or they can be given away with no purchase required. Most people appreciate a free gift. Lighters are pretty inexpensive and can be used as a tool to market a company, a new product, a contest, or a sales promotion. They can remind customers of your business. Are you looking for a way to cheaply and easily advertise your business? Unique marketing solutions can be devised using printed lighters. Your customers will see your name every time they use their lighter. Lighters also get left behind and then found by others who will also see your bu   

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