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Knowledge Base Articles

  • Tips To Tour Shenzhen And Staying In A Luxury Hotel

    Have you ever travelled to any part of the world where modernization and nature resides together? So, plan your next vacation at Shenzhen. It is considered to be China's first Special Economic Zone. On September 6, 2010, China celebrated 30 years of establishment of the Shenzhen Special Economic Zone, in south China's Guangdong province. However, it did not deter the place from having a rich biodiversity. The place is also famous for having a culture that has been preserved for ages. Thus, while on one hand you can enjoy folk songs, on the other you can marvel at the technological advancements that the place is proud of. But, for staying in Shenzhen, luxury hotels should be booked well in advance. These days you can buy an accommodation in Shenzhen complete with all the luxuries and comforts you dream of via the Internet - easily and conveniently. Experience the charm of ancient Chinese art and culture. Some of the ancient marvels that you can    
  • Make Your Event Memorable - Plan Carefully With Promotional Products

    For any special event, promotional products make such an experience even more meaningful. Take your carefully planned occasion and enhance it. You can accomplish this by creating enthusiasm, incorporating a creative theme, instilling motivation, and manifesting positive impressions. Promotional products help make your happening distinguished. Regardless of how much time and effort you have spent in planning, it is important to remember the importance of promotional products and their integration into your special day. Don't miss the opportunity to engender long-lasting positive memories of your organization or event. Be sure that it is happily remembered for months or even years afterward by including promotional products. Create Anticipation Send out promotional products in advance as reminders of that upcoming special event. Generating interest beforehand is key. Incorporate your unique theme into the promotional product concept and establish that feeling of exci   
  • The Custom Sports Bottle - The Smart Marketing Promotion Right Now

    Contemporary marketing and promotions benefit from the inclusion of a personalized sports bottle or custom sports bottle. They are the must-have, must-see accessory of every fashionable, environmentally active or socially conscious person this year. Increased warnings from the FDA at the beginning of 2010 about the environmental and community health hazards inherent in plastic water bottles has sent water executives and celebrity endorsers running for the hills. With renewed warnings about the health dangers of BPA (or Bisphenol A) and DEHP (Bis 2-ethylhexyl phthalate) on developing fetuses, infants, children, fish, and other wildlife; no one wants to be seen promoting what is quickly being labeled as the greatest preventable threat to public health and the environment. The press has been merciless, labeling bottled water as a major cause of infertility, birth defects including genital deformities, impotency, child obesity, thyroid complicati   
  • How To Use Packaging To Promote Your Business

    What's the use of having a great product, price, advertising campaign, and other elements of a marketing mix that work wonders for a marketer but that lacks good packaging and aesthetic appeal? Packaging is as important an element of the promotional mix as pricing, features, etc. Packaging in itself consists of various factors that can help a marketer sell the product. In fact, many marketers understand the importance of packaging as it directly influences interest in the mind of a buyer and induces him or her to try out the product outside his or her normal buying pattern. The packaging of a product can work wonders for the business by promoting the product through word of mouth, visual display of product, shelf promotion, etc. Proper planning of packaging gives the product an aesthetic appeal, use of colors makes it attractive and shape may give it a curiosity factor. Safety and security of the product are concerns as well.    
  • Promotional Water Bottles Boost Sport and Leisure Marketing Campaigns

    Any business involved in the sports, leisure or fitness industry will never fail to do well in promoting their brand by splashing it onto a water bottle! These are one of the most used items in this industry, giving a range of businesses the perfect opportunity to advertise and build brand loyalty in an innovative way. These products are appreciated by runners; joggers; hikers; cyclists; footballers; golfers; athletes; dancers; gym and fitness class goers; fitness instructors and personal trainers. But they also make a fantastic accessory for anyone else that is on the go such as a commuter or busy mum. Branded they can show off your trademark logo and message making a highly effective marketing campaign because they: o Act as a gift that customers appreciate - thus raising your public image and encouraging brand loyalty o Remind customers about you every time they are used o Go everywhere - imagine how many people will s