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Knowledge Base Articles

  • Are Design and Quality Important For Promotional Gifts

    Whether it is your objective or not, gifting promotional items to your clients will not only help you strengthen existing relationships with clients but also enable you to create new ones. Promotional gifts are usually embossed with the company logo letting companies and organisations to stay in the consciousness of customers. Every company is trying to get their brand name in the spotlight and the use of promotional products in this regard has become frequent. Every one wants to select the 'right' product to draw the focus of the customer. In such cases it becomes equally important for companies to pay attention to the design and quality of the products they choose. Who does not like to receive free gifts? And if the gift is appealing and something what you desire, it is like icing on a cake. Gifts like these not only create an impact but are also used regularly. A promotional gift with the right blend of design and quality can help create a need for it. A lack of either of t   
  • Custom Printed Water Bottles and Why You Should Use Them

    Promotional ways differ from industry to industry. Where some businesses need to air advertisements on televisions, others choose a more subtle way like newsletters and flyers. These ways depend on many things including budget, target audience and nature of products, but, the bottom-line is that every business needs to promote its products, services and its brand. Custom promotional products are probably the only option used by almost every industry. Be it B2b or B2C, these items increase awareness and set brand identity in many ways. In the recent past, we have talked about many such options and today you will learn about the importance for custom printed bottles. Wide customer base Although there are plenty of different promotional giveaway items, custom printed water bottles serve a wider consumer base. Who can use a cool water bottle? Well, almost everyone. As opposed to other items, water bottles are more easily accepted    
  • Shenzhen Factory Inspection - Making the Best of The World's Manufacturer

    Shenzhen, China may be the biggest city you've never heard of lying in the heart of the Pearl River delta, this amazing place is now home to an estimated 30 million people. It's also part of the world's largest manufacturing hub in conjunction with Guangzhou (another Chinese mega-city only an hour away from Shenzhen). So if you're considering outsourcing your production capabilities sooner or later you're going to spend some time looking at Shenzhen. When you do you'll be amazed at the amount of choice available to the first time outsourcer, there are hundreds if not thousands of factories in the area and whatever your specialisation you'll be able to find a host of companies willing to make your products at competitive rates. In fact it can be that overwhelming amount of choice that can cause headaches for you. How do you know if the supplier you are talking to is ethical? How will you work out whether the workforce isn't made up of child labour? Or wh   
  • What Promotional Products Fit the Current Needs of Your Business?

    With such a wide variety of promotional products available to business owners and managers, it can sometimes appear difficult to determine which products may best fit your business needs. Promotional products serve the same purpose as business cards, only they are designed to reach a wider range of potential customers than business cards generally do. There are many different factors to consider when trying to determine the best products to help promote business to make your decision easier, including: the nature of the business to be promoted the current season the targeted clientele for the business to be promoted The following paragraphs will discuss these factors and more. The type of business you operate is very important in relation to what type of promotional products will best fit its needs. For example, if the business is associated with food preparation or service, promotional aprons may be successful. On the other hand, if    
  • Promotional Lighters - An Enlightening Product

    It's a well-known fact that there are a lot of people in the world that smoke cigarettes. Smoking is one of those habits that are very hard to break. When someone lights up a cigarette, they usually use a match or a lighter. The next time someone lights up a cigarette with a lighter, why not help him or her to be enlightened to your company by giving them a promotional lighter? Branded lighters are not often thought of as a good promotional item, but take a look at the facts and see how lighters can help you to promote your business. 1. Promotional lighters are inexpensive One of the best qualities of a promotional item is a low price, and that is something that cigarette lighters have going in their favour. When purchased in bulk, lighters are items that are very cost effective. 2. Promotional lighters are a usable item One thing is for certain - a promotional item has to be used in order to be effective advertising. Given to the right people, the prom