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Knowledge Base Articles

  • Shenzhen Factory Inspection - Making the Best of The World's Manufacturer

    Shenzhen, China may be the biggest city you've never heard of lying in the heart of the Pearl River delta, this amazing place is now home to an estimated 30 million people. It's also part of the world's largest manufacturing hub in conjunction with Guangzhou (another Chinese mega-city only an hour away from Shenzhen). So if you're considering outsourcing your production capabilities sooner or later you're going to spend some time looking at Shenzhen. When you do you'll be amazed at the amount of choice available to the first time outsourcer, there are hundreds if not thousands of factories in the area and whatever your specialisation you'll be able to find a host of companies willing to make your products at competitive rates. In fact it can be that overwhelming amount of choice that can cause headaches for you. How do you know if the supplier you are talking to is ethical? How will you work out whether the workforce isn't made up of child labour? Or wh   
  • Top 5 Benefits of Using Promotional Mugs

    A proven marketing technique that companies use to promote their brand is by using promotional merchandise. One of the most popular items are promotional mugs, where you can customise and print your logo or message for all your customers to see. Here are the top five benefits why you should consider them for your next marketing campaign: 1. Maximising Exposure The obvious benefit of producing your own range of printed and promotional mugs is to get your brand exposed on an item that almost everyone uses everyday. Think about it, since most employees like to have tea or coffee at work, they are bound to find an abundance of mugs in the kitchen. Some people even like to use travel mugs, which are portable and have the potential to be seen by a wider marketing audience. The more people that see your mug, the more exposed your brand gets, and create potential interest from customers. 2. Practical and durable Promotional mugs are items whic   
  • Promotional Items - Buy Online

    In the vast ruthless, unforgiving jungle of the corporate business world, a businessman is like a hunter, who always needs to keep his senses alert for the slightest disturbance in the nearby thicket. Of course it means that he should always be alert to exploit the slightest opportunity to his advantage. A successful company always backs its marketeering and promotional team, as they are so instrumental in ensuring the growth of that business. It is however, vitally important that businessmen and company's are able to recognise the weapons they can use to in more customers. One of the most effective and pocket friendly tools are promotional items. Promotional printed items serve as the perfect advertising and promotional medium, as they are cheap and are also loved by the people. Printed promotional gifts provides a company with the promotional base on which they can build their entire marketing and branding strategy. Corporate business houses have a number of effective   
  • Promotional Mouse Mats - Add Your Logo

    When it comes to planning your advertising and marketing campaign, giving off promotional gifts to clients and customers, free of cost, is a good idea. These promotional gifts are usually customised, and carry the names, contact details, and messages of the brand seeking organisation. These promotional items work as great advertising tools by virtue of their appeal and visibility. There are numerous items that can be selected as free gifts, but the type of gift should uniquely depend on the nature of your target audience and the product or service you deliver. If you have a diverse audience, a uniformly common gift, at our times, can be mouse mats. In fact, customised mouse mats might come as a great advertising idea. The only challenge comes in the guise of design. Design plays a very vital role when it comes to promotional mouse mats and you have to be very creative in getting your customers on board and making them appreciate your promotional mouse mats. It doesn't ma   
  • How To Offer Wholesale Promotional Products To Benefit Your Company

    There are a number of different businesses that may want to successfully offer promotional products to their clients of consumers in order to increase consumer loyalty or word of mouth about the company. However, some business owners may be afraid of the cost of this type of investment and they may worry that they will not be able to make up for the overhead that providing these types of materials to the clients and consumers in a way that would make them beneficial in the long run. When it comes to this concern, business owners need to be aware of the different ways in which promotional products can be offered to consumers in a cost effective and more fail-proof manner that will increase interest and appreciation for the particular company. Looking at small changes to benefit the company in the purchase of promotional products can actually make a big difference and increase the chance of success when it comes to attaining the goals and desires of th   

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