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Knowledge Base Articles

  • Very Personalized Promotional Gifts

    While every company can organize marketing campaigns through traditional advertising methods, advertising through promotional gifts can bring very good results as well. It is possible to personalize the gifts to carry the logo or company name on each gift. Here are a few promotional gifts that can be easily personalized. Promotional T-Shirts Since T-Shirts are worn by almost everyone, these make very good promotional gifts. The large area of the T-Shirt lends itself well for printing promotional content like the company logo, name or any kind of slogan. Since T-Shirts are relatively cheap, they can be bought in bulk as wholesale promotional gifts. They come in a variety of colors and sizes which makes them ideal for distributing to a large variety of people. Traveler's Medical/Safety Kit Safety during travel is an important factor, and any gift that caters towards that goal would be highly appreciated and remembered by    
  • How Reusable Water Bottles Will Save the World

    The fastest growing environmental hazard is not global warming or fresh water shortage, it is poor waste management - and chief culprits of waste are plastic drinking bottles. With all the efforts to increase recycling among the average person a recent poll found that only thirty-percent of plastic bottles are recycled. For whatever reason that number is drastically reduced for water bottles which only see a meager twelve percent of users recycle. So, how big of a problem is it then? Forty-million plastic bottles a day are thrown away and end up in landfills or as litter. This problem is compounded by the fact that this is a fast growing trend. In 1990 the United States bought and produced 1.1 billion pounds of plastic and in 2002 that number jumped to 4 billion and is currently estimated even higher. People have become obsessed with bottled water and other soft drinks and are irresponsibly disposing of them. What's more, disposable plastic bot   
  • Top 5 Benefits of Using Promotional Mugs

    A proven marketing technique that companies use to promote their brand is by using promotional merchandise. One of the most popular items are promotional mugs, where you can customise and print your logo or message for all your customers to see. Here are the top five benefits why you should consider them for your next marketing campaign: 1. Maximising Exposure The obvious benefit of producing your own range of printed and promotional mugs is to get your brand exposed on an item that almost everyone uses everyday. Think about it, since most employees like to have tea or coffee at work, they are bound to find an abundance of mugs in the kitchen. Some people even like to use travel mugs, which are portable and have the potential to be seen by a wider marketing audience. The more people that see your mug, the more exposed your brand gets, and create potential interest from customers. 2. Practical and durable Promotional mugs are items whic   
  • What to Consider When Looking for Promotional Water Bottles

    Have you made the decision that you want to start investing in water bottles for your company? Do you want to use them as rewards and incentives for employees? Do you want to use them as a promotional product to help get your name out to the public to aid in advertising? If you answered yes to any of these questions then investing in promotional water bottles is a great way to achieve each of these things. Consider Quality Before you rush out and order your promotional bottles you want to make sure you are getting something of quality. Do not rush into purchasing water bottles that will not stand up to regular use. Those that receive the product that you select will take into account that although you are giving them something free, you did not consider getting something of quality. More than likely you may leave the impression that you are cheap and the product will go unused by those that received it, completely defeating the purpo   
  • Doing Business With China

    The two most over-used buzzwords in business of the last ten to fifteen years are "China's Coming" and "The internet will change everything". Curiously, it's not very often that you hear both buzzwords used together - but why not ? Using the internet to do business with China has to be one of the smartest ideas around. First of all, China has some incredible advantages in terms of trade. It has easy access to raw materials and cheap labour. Its economic base is growing and there is very little that China can't produce. Secondly, it is a massive and growing market for all sorts of products and services and with an increasing taste for western brands. These facts alone make doing business with China a very interesting proposition, let alone the fact that your competitors are already thinking about how they can lower costs and/or expand sales by doing business with China. But there are a number of drawbacks to doing face to face business    

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