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Knowledge Base Articles
How to Find the Best Promotional Items and Corporate GiftsAs a business owner or corporate gift buyer you know how hard it can be to find just the right promotional items or business gifts. Do a search on Google and you have literally millions of choices staring you in the face. It's hard to find the best deal on the best item. But all that's about to change. I worked in the industry for years and I can tell you that there's a lot of money "left on the table" when you're looking at higher end products and plenty of "overstock" options when looking for the good old cheap promotional items like pens and key chains. For this article I'll focus on corporate gifts and business promotional items. More specifically let's look at those that can be laser engraved since these often carry a higher perceived value by the recipients (when fine woods are engraved, etc.) The first thing you want to do is get some inside information on what the promotional company is paying for a product versus what it charg
Custom Lanyards For Company PromotionsCompanies frequently use custom lanyards to promote their business. They have learned that they can get quality advertising by using this simple tool. If you are unaware of the benefits of having custom lanyards working for your company, it is time to learn. Listed below are a few of the reason why you should get your own lanyards designed. Lanyards can be completely customized. Unlike many promotional products that only permit you to make a few choices, a lanyard will allow you to be involved in every step of the manufacturing process. You start by selecting the material that you want, and then you get to choose how your lanyard will be dyed. For detailed images, the dye sublimation process is advised. However, if you are planning a relatively simple design than the traditional method of silk screening will be more than sufficient. Everything that is printed on the lanyard will be up to you. You can choose to have the name of the co
Imprinted Promotional Products Are One Of The Most Cost Effective Forms Of Advertising TodayIn the multi-billion dollar promotional products industry, corporations bought a record breaking 11.9 billion dollars worth of promotional products in 2006 alone. The promotional products industry has been around for over 100 years and has grown into one of the most utilized forms of advertising available in today's marketplace. Just look around you, even in your own home, take note of how many promotional products you see and use everyday. Promotional products are quite possibly the longest lasting advertisement a business can utilize and should be an integral part of any marketing campaign. Used in just about any promotion or marketing plan, promotional products will add longevity with the use of unique and customized items displaying a logo or message with staying power. Successful companies today, both large and small, use promotional products in integrated marketing to enhance relationships with their customers as well as employees. One of the most cost effective to
A Guide to Doing Business Face to Face in ChinaFirstly - where do I go and how do I get there? By far the best place to start is with the Canton Fair in Guangzhou - cantonfair.org.cn which runs in April and October. The best way to get there is by flying into Hong Kong either direct or indirect (a short stop over in Dubai is usually cheapest) an economy ticket should set you back around 395. Once in Hong Kong there are a variety of ways of making it up to Guangzhou but I find that the easiest and cheapest way is by train, all trains run from Hung Hom station in Kowloon and arrive at Guangzhou East station in Guangzhou, tickets are around $190HK one way. What paper work do I need? You will first and foremost need a Chinese Visa which you obtain through a Chinese embassy here in the UK - chinese-embassy.org.uk/eng/lsyw/chivisa/. You will need a Letter of invitation from a company or institution in China or Visa Notification Form issued by an authorized unit in China (Visa
Promotional Bags: Your Company Details on ParadeThe trick to a good promotion is to attach your company details to something useful. Now, there is "private useful" like the promotional toothbrush you use in the privacy of your own bathroom, and there is "public useful" that you use out there where everyone sees you inadvertently parading the promotion. This is where promotional bags come in. Few of us can get people to wear sandwich boards for us without paying them, but easily collocated promotional bags act in much the same way. Imagine the happy recipient of your promotional gift arriving at a jazz concert in the park toting your promotional wine bag. People can notice this, especially those juggling single wine bottles and sundry picnic equipment. There it sits on the blanket, sophisticated, serene and discreetly advertising your sophisticated and serene company. What a pleasure. Here's another promotional bag scenario: extremely cool young thing rollerblades past wearing a backpack with your de