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Knowledge Base Articles

  • Why Many Businesses Prefer Promotional Products to Advertise Their Brands

    Promotional products can be great tools for creating name recognition and good will of your brands among your customers and prospects. If a particular promotional product is a giveaway at an exhibition or conference, as a hand out to children on their educational visits or an in-store freebie, it is a great approach to use these promotional items to advertise your company name at lower costs. Giving out something for nothing is an excellent way for your business to get your target audience's attention and this is what many businesses are doing these days to boost their sales. Many items fall into the broad category of promotional products. These items might include bottle openers, letter openers, laser pointers, notepads, memo holders, photo frames, alarm clocks, mirrors, cufflinks, make up kits, manicure sets, jewellery boxes, business bags, travel bags, clocks, flasks,gift sets, briefcases, wine sets, puzzles, mobile phone holders, credit car   
  • 10 Great Reasons to Do Business in Shenzhen, China

    Shenzhen is one of China's fastest developing cities and offers a host of opportunities to new businesses and investors seeking avenues into China. Here's a quick list of 10 great reasons to do your business in the Pearl River Delta. Proximity to Hong Kong - Hong Kong is only 20 minutes away by train, bus, car and only a little further by ferry. This makes it easy to attract international visitors to your new premises. Special Economic Zone Status - Shenzhen's status as a Special Economic Zone offers your business favourable rates of tax, as well as easy business formation at a sensible cost. Climate - Shenzhen is temperate for most of the year with an extremely mild winter, which makes attracting employees easier. Cultural Melting Pot - The city attracts people from all over China as well as having a strong expatriate community, making it simple to find people with the right accent and the right   
  • Avoid Using Plastic Water Bottles

    Well you must know that the numbers you are going to see are reflecting the impact of modern habits of drinking water. Although these data may be somewhat questionable and contestable, sometimes if we change our attitude and behavior in consumption, that may lead to benefits for us. Now without wasting time let us look at the facts and numbers related to plastic water bottles. The plastic bottles take about seven centuries before they completely decompose Eighty percent of used plastic bottles are not recycled. Each year in the U.S. thirty eight million plastic bottles used for water go into trash without being recycled It takes ninety million gallons of oil to produce a billion plastic bottles On an average, American people consume one hundred sixty seven bottles of water a year. In Italy every year consumption on an average is of two hundred seventy liters of mineral water and soft drinks   
  • Efficient Ways of Advertising Your Business With Promotional Gifts

    Promotional items have made their mark as the best advertising tools in the business. They offer great results at prices that can be afforded by everyone. Every organisation, be it small or big has tasted the benefits of using promotional items. Owing to the reasonable prices, promotional Gifts make their way in literally every business organisation. Promotional Gifts not only help you reach your existing customer base but help you entice new customers as well. Promotional Gifts allow you to stay with your customer for a long time to come to come owing to their utility. And whenever these promotional Gifts are used by the recipient, they get noticed by many others that may form your prospective interest groups. All this makes promotional Gifts makes them the most effective form of advertising. Promotional items help in spreading a good word about your organisation as they are received as thoughtful gifts. They help you in getting into the good books of your clients as th   
  • Bicycle Water Bottles Are a Great Tool in Building a Brand

    Bicycle water bottles can be used as an excellent promotional tool if you wish to advertise to the health conscious or the athlete. Of all of the different sports and exercise related equipment available on the market, water bottles are among the most versatile. Because sports involve exertion, athletes must always make certain they replenish liquids into their system. As buying sports drinks for every practice and event becomes very expensive, many opt to instead buy refillable bottles to use for their regular exercising. As a company, you can take advantage of this by investing in quality promotional bottles that allow you to target your ideal audience as well as expand your branding efforts. However, there are a few things that you will want to remember if you are considering using this method to increase your business. Unlike direct sales, using bicycle water bottles as a part of your branding campaign will bring you indirect business. Bran