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Knowledge Base Articles

  • Promotional Products That Act Like Billboards to Promote Your Business

    Looking to get a great return on your marketing investment? In good times or bad it is always wise to seek those marketing tools that will give you more for your marketing dollar. When it comes to promotional giveaways getting the best return on your marketing investment means finding products that will give you more ad impressions for your marketing dollar. To find these kinds of promotional products you will first need to understand what characteristics to look for in a product while developing your promotional idea. I like to view these kind of promotional products as billboards because they not only promote your brand and products or services to the recipients but also promote and advertise to others who read your company's message on the promotional product. With this understanding in mind you should adjust your thinking when budgeting for a promotional product. Make sure your focus remains on investment return and not just on price or quantity. You will get more from a p   
  • Promotional Plastic Bags - What You Must Know Before Buying Them

    Promotional plastic bags have become one of the top advertisement methods used to successfully promote a business or service in the most cost-effective manner. Whether they are plastic, fabric or paper, customized promotional bags are perfect for customers when they leave your stores, carrying merchandise and food products, attend tradeshows, and go to food fairs. If you do your research well, according to the trade group Film and Bag Federation, most people will grab plastic first. Economically and environmentally, plastic outweighs paper in many ways: R approximately 94% less waterborne wastes than paper. Consumes 40% less energy than paper. Produces 70% less atmospheric emissions than paper. Generate under 80% of solid waste. Standard and reusable plastic bags cost one cent to make while paper bags costs four cents, which makes them ideal for advertising purposes. Y   
  • What Makes the Radio a Good Choice of Promotional Item?

    When asked to name types of promotional gifts, chances are that most people will immediately think of two stand-bys-pens and mugs. These are perhaps the two most commonly-used promotional items, and it is worthwhile examining what makes pens and mugs so popular. How does the promotional radio measure up to these old stand-bys? Price is perhaps the main factor that determines the popularity of the promotional pen, and in this regard, it is true that no other promotional item can measure up. Nothing beats the promotional pen in terms of expense. However, other types of promotional items definitely provide some advantages that make them valuable replacements for the pen. Two other desirable aspects of the promotional item are portability and practicality. A good promotional item must be portable, so that it can be easily transported both by the giver and the recipient. A portable item is more likely to be often used, particularly if it is small enough to be carried in a poc   
  • How to Verify Your Wholesale Supplier

    Many overstock, liquidation and surplus stock sales are happening generally in minutes. The total price of the wholesale liquidated stock is here usually the most important factor to make up your mind. You'll receive an amazing stock offer and you have to act really fast as there are potentially tens of buyers hungry after this wholesale bargain deal. But how do you know that your supplier is really genuine and he is what he really says he is ? How do you do a security check or verify your wholesale supplier. This could be a tricky and frustrating task, but here are some useful tips to get you started. Steps 1 Ask for the VAT or a copy of Tax ID, Company Registration number and full company details. Google could be a good tool to research who're you're dealing with. With the individuals this could get a little tricky as there are not many options, but i suggest you ask for the bank details, also relevant to verif   
  • Where And When To Use Promotional Products

    To aid visibility exhibiting at trade shows, for new product launch, sending gifts to customers. Using Promotional Giveaways is the solution to target a wide range of audiences, and will impact your customers with instant effect. Recurring business It is generally accepted that fresh customers who receive promotional products will, on average, return sooner and more often; also, they will spend more money than new customers who, for example, receive coupons. Incorporating a Promotional Item with a mail promotion will increase the number of replies by 50% and the use of Promotional Products as an inducement to respond will generate four-fold the number of replies compared with a typical traditional sales letter. Use of business gifts and promotional items Promotional products and gifts can be implemented in a vast variety of areas, such as Trade Shows, Conferences, Marketing Campaigns, Anniversaries, Exhibitions and Openings. Staff Incentives, Customer Loyal