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Knowledge Base Articles

  • How Much to Spend on Promotional Gifts

    Promotional gifts come in all shapes and sizes. They also come with all sorts of price tags attached. Although you don't want to break the budget with the money you spend on promotional gifts, it is also extremely important to keep in mind that your promotional gifts are important and that you do have to fork over some cash for them. How do you determine how much to spend on promotional gifts? Here are a few things to keep in mind when you're setting that budget: How large is your company? The larger your company, the more you'll have to spend on promotional gifts, especially if the goal of the promotional gifts is to help your company grow. Of course, your budget overall will be much larger with a larger company than with a mom-and-pop shop. In general, think in terms of percentage of the overall budget instead of in terms of dollar amounts. Who will receive the promotional products? Promotion gifts that you give away at a state fair will be much le   
  • Making the Most of Promotional Merchandise

    Promotional advertising is one of the most cost-effective ways to advertise your business. Smart marketers know the impact that promotional items can have on a business. With the right items aimed towards your target market, your business can see a long-term impact, achieving a variety of company goals. Learn how your business can start making the most of promotional merchandise. You'll be surprised at how far one investment can take your business. What are your biggest company goals right now? Whether they're increasing sales, improving customer retention, motivating employees or a combination of these and other goals, promotional merchandise can be your best solution. There is a huge selection and variety of promotional items currently available on the market. From the trendiest piece of technology to mass distribution pens with your business name branded on the side, you can find the right promotional item for your business - and your target market. While searching th   
  • Why Printed Wholesale Mugs Are a Sensible and Effective Marketing Solution

    The perception of promotional items is not something novel to the business world. Every business owner and Company use this as helpful advertising strategy to market their products and services. It is established that business reach is even better when promotional products are brought into play. It is vital to select the accurate products that will go well with your business needs. However, there are certain products that are common and can be specified for all categories of business and services. Coffee mugs, printed coffee mugs, and wholesale mugs are some of the products possessing widespread recognition. The outstanding benefit is that wholesale mugs especially, have lots of areas in which striking logo, wordings, patterns can be embossed. If you happen to chance through an office property during a lunch hour break, you could perhaps see a coffee mug in every desk inside the Company grounds. These cups would feature the company's brand name   
  • How to Find a Supplier in China

    Suppose you come up with a product idea or think you have market channels for certain products, and you want to find a supplier in China because of the low product development cost and low production cost there. If you Google the product name or concept, you will find tons of China suppliers/manufacturers. However, you still think you have not got one, because you want to find a capable and reliable one that would satisfy your specific needs and have a strong desire to do business with you. Many people get frustrated because they have been communicating with suppliers in China for months, but fail to move forward. The reason, most likely, is that they did not find the suitable one at the beginning. To successfully find a suitable China supplier, you need a strategy. This strategy will consist of awareness, knowledge and a good amount of homework. Below are some practical steps to find a suitable Chinese supplier for you. Step   
  • Promotional Espresso Cups Will Move Your Business Forward

    If the economy has you feeling like you are running backwards on the treadmill of business, then you need to find the best advertising and marketing medium available today. You need a medium that is low in cost, highly effective, and will reach a large audience all at the same time. What you need is promotional espresso cups. These cups will have your business running forward at a faster pace than any other form of advertising and marketing. This is because traditional forms of advertising and marketing are just too costly, not as effective, and aren't reaching the audience that businesses want and need. They are simply outdated. We're talking about television and radio spots and newspaper ads. Television and radio commercials are just too expensive, costing thousands of dollars, and only run for 30 seconds at a time. Plus, people usually change the channel when the commercials come on. Newspaper ads are even less effective. They can cost hundr   

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