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Knowledge Base Articles

  • Top 5 Benefits of Using Promotional Mugs

    A proven marketing technique that companies use to promote their brand is by using promotional merchandise. One of the most popular items are promotional mugs, where you can customise and print your logo or message for all your customers to see. Here are the top five benefits why you should consider them for your next marketing campaign: 1. Maximising Exposure The obvious benefit of producing your own range of printed and promotional mugs is to get your brand exposed on an item that almost everyone uses everyday. Think about it, since most employees like to have tea or coffee at work, they are bound to find an abundance of mugs in the kitchen. Some people even like to use travel mugs, which are portable and have the potential to be seen by a wider marketing audience. The more people that see your mug, the more exposed your brand gets, and create potential interest from customers. 2. Practical and durable Promotional mugs are items whic   
  • Water Bottles Market Your Company to the Masses

    When you buy a newspaper ad, you pay several hundreds of dollars and you are able to market yourself to a few hundred people. Essentially, you are paying one dollar for each customer. When you advertise on television, you pay thousands and reach a few thousand. In this regard, you are paying about two dollars for each customer that comes in your store. This means if you pay $4,000, you should get about 2,000 customers after the television ad. However, why spend this much and get only a few results when you have something like promotional gift marketing. When you use promotional gift marketing with something like water bottles, you are marketing your company to a lot of people for a very small amount of money. For example, if you spend two dollars on every bottle, and each bottle brings in four customers, you are paying $.50 per customer, and that is much better return on investment than through television and newspaper advertising. How can some   
  • How Can Eco Friendly Water Bottles Contribute to My Health and the Health of the Planet?

    Let's face it, we all need to do our bit to help the environment today and an eco friendly water bottle is one easy way to help. It can be glass or stainless steel and should contain no harmful chemicals in its composition. If you select the right one, then your health and that of our planet can improve and here's how. Did you know for example that over sixty million plastic bottles are used and thrown away each day in the US alone? Just think what that number is for the whole world! With an eco friendly water bottle you are contributing towards reducing that number by using the same container over and over again and hopefully not buying or using any plastic bottles again for your water. When you consider that bottled water is no better for you than the tap variety and in many cases is the same poor quality and comes from the very same source but costs $2 - $4 a gallon! The best eco friendly ones are either glass whic   
  • Custom Water Bottles: Do They Get Potential Clients' Attention?

    In advertising, thinking simple can be as valuable as thinking in depth, especially when you need to cut advertising costs. For many companies, advertising on a budget doesn't entail new solutions; it entails revisiting old solutions with new insight, such as advertising with promotional products. The promotional products industry generates billions of dollars annually, and the reason is simple: promotional products-also known as corporate giveaways-actually work. According to Promotional Products Association International (PPAI), a research organization started in support of the international promotional products industry in 1904, 76% of people that receive giveaways remember the products' information, and trade booths that feature at least one giveaway are 50% more likely to be visited than booths that feature none. PPAI's statistics reveal the efficacy of giveaways. But the concern remains about whether some giveaways are more effective than   
  • Wholesale Beanies - Style and Fashion in Promotions

    In wintry climates, beanies are almost considered an integral part of one's clothing not just because it improves one's sense of fashion but also because it is one of the ways that a person can protect himself from the cold. Simple and fashionable, beanies are popular headgears of people from all ages. Schoolchildren are known to wear them a lot, and even college students do wear them as part of their fashion getup. On the other hand, even promotional companies buy Wholesale Beanies because they know that the popularity of beanies will be parlayed into positive effects during promotions. Beanies in Promotions Buying Wholesale Beanies provides companies with a chance to earn a lot in terms of promotion and in profit in the long run. By purchasing beanies in bulk, the cost per unit of the beanies is considerably lowered than when they are bought in small quantities. But aside from providing great savings, designing beanies is also an imp   

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