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Knowledge Base Articles

  • Super Promotional Products - The Multiplier Effec

    Many products today whether they be promotional or otherwise are very ordinary, run of the mill, and plain average in terms of both their benefits and overall performance. But then there are those special ones that continue to rise above the rest and consistently outperform all of the other competitors. These products are what some in our pop culture would call: the super stars. Well the same is true to some extent with promotional products. Yes, this may come as news to some but all promotional products are not created equal. In fact, there are some promotional products that have super star attributes that simply blow the rest away. These super promotional products are not all in the same category but the main attribute that they all have is what I call the " multiplier effect". Well you ask what the heck is the multiplier effect? Simply put it is the ability of that promotional product to keep on promoting to keep on giving off advertising impressions to more people than jus   
  • Wholesale Business - What Should Be the First Step to Start a Wholesale Clothing Business

    Clothing wholesalers are selling products to their customers indirectly through their websites. They actually get some products first. Then become member of some wholesale supplier groups and after that, they start their product promotions. You do not have to get to all the people by yourself. You have the target user groups like vendors and job-doers. You have some deals with the major manufacturers and then you sell the products after the promotion. You have your profit upon the difference between the wholesale buying price and your selling price. If you have a quality supplier in your contact, you are surely getting a substantial amount of profit each time. Before you start selling and launch your business, you have to sort out a few things. You should always keep concerned about the products you are purchasing and selling to your customers. First, you have to decide about your selling products. You can depend on the general wholesa   
  • Wholesale Gifts - How To Create Business & Loyalty

    The wholesale gifts industry is estimated to be in $18.01 billion business by the Promotional Products Association International (PPAI). On the PPAI site, they explain how companies now have a more significant grasp of the important correlation between promotional products and business growth. Just think about for a minute how important of a role gifts play in building a business. Being able to give that strategic gift at the right time to the right client is key. It is not because you're bribing your client to do business with you, however it is because you are aware of what they like and you prove to be thoughtful enough to spend your time and money on their needs. That is why the wholesale gift industry is so huge today. We are in the sports memorabilia industry and hundreds of huge corporations purchase sports memorabilia and collectibles to give away to their clients, customers, and employees. Sports incentives work very well beca   
  • Marketing Magic - The Many Uses of Promotional Merchandise

    Promotional merchandise is a dynamic marketing tool that has many uses for almost every business in every industry. Whether you're looking for creative advertising space or just trying to keep in touch with past customers, promotional merchandise is a unique way to get the job done. Red-hot Branding With Promotional Merchandise Successfully branding your company is no easy task. When you think about the fact that the average American is exposed to approximately 247 commercial messages EVERY DAY, you can understand the importance of creating a distinct brand. A brand will separate your company from the overwhelming flood of competitors that are constantly vying for the public's attention. One of the best tools you can use to help build your brand is promotional merchandise. In 2007, a survey organized by Source-e polled a sample of 429 respondents, two-thirds of which were labeled as CEOs, Chairmen, or Managers at their companies. According to the resu   
  • Promotional Coasters as Desktop Gifts

    Promotional coasters are great desktop articles. They can be used as effective promotional products also. The great advantage of the coasters is that they offer a considerable area on them to print the brand name. They are featured with flexible printing media. Thus the printed coasters prove to be one of the most cost effective promotional products. The promotional coasters offer great opportunity for the companies to display their creativity. They are available in a number of shapes and a large variety of materials. The most common types of coasters are made of thermal proof materials such as plastic and leather. They feature a number of colours too. Thus the coasters have become the preferred choice of promotional gifts for many companies. If you are looking for a collection of printed coasters, you can find them online. The huge collection of promotional articles online symbolises the success of the business brands all over the UK. All of t   

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