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Knowledge Base Articles

  • Promotional Items As Getaway Essentials

    Some things never fail to invoke the inner traveler in us-bottled white sand from a beach in the Philippines; a map, perhaps; sunset photos from a country elsewhere. Promotional items that tap the adventurer in us are received happily. They allow us the chance to dream, to wish, to hope that one day soon we will be able to afford that getaway or have the time to spare. One particular Australian T-shirt brand has the tagline, "It's summer somewhere," which truly makes sense. If you're the owner or manager of a travel agency, a surf or beach shop, or a resort, who says you can't send out promotional items such as sunblock, a beach towel, or rubber slippers to clients and associates in the dead of winter? Who says anyone had to sulk just because they happened to be in the wrong location? If anything, these getaway-themed promotional items should be taken as symbolic of something to look forward to, literally like a ray of sunshine in dark s   
  • Grow Your Business With Promotional Items

    Companies who are seeking a technique to increase repeat customers as well as sales may wish to consider the use of promotional items. Promotional products can be wide ranging but include any type of free gift given away to clients or prospective clients. It could be anything from corporate clothing to bottles, wallets bags or folders. The whole aim of a promotional product is for the customer to remember your company in the future. Corporate gifts and promotional products can be used in many different ways. For instance, you might choose to give away an item with each order that is placed with your company. This can be an excellent way to encourage repeat business in the future. Another option would be to establish a customer loyalty program. Customers are able to join the program for free. In exchange they will periodically receive free gifts or special perks. Some businesses have even decided to utilize a customer loyalty chart. Through th   
  • How To Give Away Promotional Gifts

    Everybody loves getting things for free, especially if they are useful or brighten up a dreary home or office. A lot of companies use giveaways to help spread the word about their companies. There is a wide range available with everything from pens to lollipops that can be branded with your logo and contact details. With the right promotional gifts you can get more people coming to you. In some ways it can seem counter productive. A lot of things cost money and surely by giving things away you are adding to your costs? How can people afford to do this and still maintain a profitable business? This is why you need to be clever and cunning when giving away free items. One of the most obvious places to offer people free things is during trade fairs or business networking events. It is still important to have plenty of business cards and literature to hand in order to make sure people remember you. However it is also worth adding something   
  • What Is A Promotional Item?

    A promotional item is an article of merchandise that is used as marketing an advertising. A promotional item usually has the company name, logo and or message emblazoned on them. Promotional items are also commonly used for advertising specials, gifts to clients, awards and commemorative awards for staff and premiums. Promotional items are usually found at trade shows and in mail order, however many promotional items are given away in increasing numbers in other ways and means as well as part of a marketing campaign. Today, many businesses distribute promotional items to target markets of potential clients which generates measurable results, especially when you consider the cost of many promotional items to be quite inexpensive. Many politicians also use promotional items to promote their candidates and causes. Promotional items can be found in schools and organizations as well as awareness raising campaigns or to help raise funds for the program. There are many ex   
  • Australian Promotional Products That Have Left Their Mark

    Australian promotions are often underrated in Australia for their quality and content. Australia actually produces a lot of major brands known around the world, and the promotional process is the main reason they're so well known. As a matter of fact, the "Australianization" of promotions has created a lot of major brand identities. Promotional products have been many and varied. From shrimps on barbies to Ugg boots, Fosters, Vegemite and Lexus cars, there is s a history of Australian products which have become household identities through promotion. All things Australian- Promotional products that keep on selling Australian promotions are very much lifestyle-based. The big names in Australian products are all linked to living-well in the true Australian sense. The famous brand name Eskies, for example, is a major promotional product. Any such product, to do with sport, all accessories, and any promotional image related to the iconic Australian sports, sells ou