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Knowledge Base Articles

  • Why Many Businesses Prefer Promotional Products to Advertise Their Brands

    Promotional products can be great tools for creating name recognition and good will of your brands among your customers and prospects. If a particular promotional product is a giveaway at an exhibition or conference, as a hand out to children on their educational visits or an in-store freebie, it is a great approach to use these promotional items to advertise your company name at lower costs. Giving out something for nothing is an excellent way for your business to get your target audience's attention and this is what many businesses are doing these days to boost their sales. Many items fall into the broad category of promotional products. These items might include bottle openers, letter openers, laser pointers, notepads, memo holders, photo frames, alarm clocks, mirrors, cufflinks, make up kits, manicure sets, jewellery boxes, business bags, travel bags, clocks, flasks,gift sets, briefcases, wine sets, puzzles, mobile phone holders, credit car   
  • What Makes the Polo Shirt a Good Promotional Item?

    When it comes to items that are given out as freebies to clients, customers, and employees, there are some general rules to follow that dictate how successful your promotional items will be. When choosing what promotional items use, and choosing designs for your promotional items, it's always important to let these rules be your guide. A good promotional item should be practical, and it should be portable. Ideally it should also have a certain amount of longevity in terms of how long the item remains desirable, but this is a situational requirement and is not always necessary. Practicality and portability are always absolute necessities, and the presence or absence of these factors are big factors in determining the success of your promotional items, and of any associated advertising campaign. Practicality is perhaps the most important concept when it comes to promotional items. Why? Simply because a practical item gets used, and every use of the item means exposure for    
  • Factors to Consider When Choosing a Promotional Item Exporter

    The Internet has made it much easier to locate practically any type of service you might need, including a wholesaler or supplier for promotional items and corporate gifts. When searching for the right supplier there are several factors that should be taken into consideration to ensure you find a company that will meet all of your needs. Price: Price can oftentimes be one of the most important factors to take into consideration for many businesses searching for promotional products. Finding a promotional product exporter or supplier that offers discount prices can help you to save on the cost of your advertising and marketing activities. One way to save money on the cost of corporate gifts is to locate a supplier that offers items at wholesale rate. This will typically provide you with the lowest price per item. Another way to save money is through the availability of volume discounts. Many exporters and wholesalers offer promotional   
  • Do Your Part and Enhance Your Company's Reputation With Custom Water Bottles

    Promoting good health to your customers and employees is very important and when you can find a way to do so and help the environment, you are drastically helping your company's image. People today are in the habit of buying all disposable things and this is a bad practice for the planet we live on. One of the largest items they purchase and throw away regularly is bottled water. Our society is becoming more aware of how detrimental this is to the planet we live on and takes pride in companies that do their part to promote taking care of the environment. One great way to make a statement and raise your reputation is by handing out promotional items that do not harm the environment and encourage people to do their part. Custom water bottles are designed to be reused and cut down the amount of waste being dumped in land fills across the country daily. Giving your clients, investors, and employees a promotional gift like this lessens the impact di   
  • How To Use Packaging To Promote Your Business

    What's the use of having a great product, price, advertising campaign, and other elements of a marketing mix that work wonders for a marketer but that lacks good packaging and aesthetic appeal? Packaging is as important an element of the promotional mix as pricing, features, etc. Packaging in itself consists of various factors that can help a marketer sell the product. In fact, many marketers understand the importance of packaging as it directly influences interest in the mind of a buyer and induces him or her to try out the product outside his or her normal buying pattern. The packaging of a product can work wonders for the business by promoting the product through word of mouth, visual display of product, shelf promotion, etc. Proper planning of packaging gives the product an aesthetic appeal, use of colors makes it attractive and shape may give it a curiosity factor. Safety and security of the product are concerns as well.