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Knowledge Base Articles

  • Are Design and Quality Important For Promotional Gifts

    Whether it is your objective or not, gifting promotional items to your clients will not only help you strengthen existing relationships with clients but also enable you to create new ones. Promotional gifts are usually embossed with the company logo letting companies and organisations to stay in the consciousness of customers. Every company is trying to get their brand name in the spotlight and the use of promotional products in this regard has become frequent. Every one wants to select the 'right' product to draw the focus of the customer. In such cases it becomes equally important for companies to pay attention to the design and quality of the products they choose. Who does not like to receive free gifts? And if the gift is appealing and something what you desire, it is like icing on a cake. Gifts like these not only create an impact but are also used regularly. A promotional gift with the right blend of design and quality can help create a need for it. A lack of either of t   
  • Doing Business With China

    The two most over-used buzzwords in business of the last ten to fifteen years are "China's Coming" and "The internet will change everything". Curiously, it's not very often that you hear both buzzwords used together - but why not ? Using the internet to do business with China has to be one of the smartest ideas around. First of all, China has some incredible advantages in terms of trade. It has easy access to raw materials and cheap labour. Its economic base is growing and there is very little that China can't produce. Secondly, it is a massive and growing market for all sorts of products and services and with an increasing taste for western brands. These facts alone make doing business with China a very interesting proposition, let alone the fact that your competitors are already thinking about how they can lower costs and/or expand sales by doing business with China. But there are a number of drawbacks to doing face to face business    
  • Promotional Items Offer a Wide Array of Corporate Benefits

    Promotional items and corporate gifts are frequently used by many businesses around the world, including Africa, for advertising and marketing. Items that are both attractive and useful are typically purchased in bulk from a wholesaler. The name and logo of the company or corporation can then be easily imprinted onto the chosen items. The benefits of using such items to promote your business are certainly numerous. Not only do such items make your business more visible but they can also help to encourage customer loyalty. If your company happens to be recruiting new employees, they can also assist in this regard as well. In addition to acting as marketing tools, many businesses also choose to give out promotional products to their employees as a way of strengthening those relationships as well. To get the most benefits out of corporate gifts and promotional items, it is important to be familiar with the types of items that are available and t   
  • Why Should I Choose Promotional Watches to Advertise My Business?

    In a marketing world full of advertisements and distractions, printed promotional products and corporate gifts are very good at offering a multitude of ways to publicize your message in an inexpensive way. It is more likely that promotional gifts which you distribute among your prospects will be remembered by them for a long period of time. Promotional goods are widely appreciated by both clients and employees as they offer professionalism, flexibility and usability. They are excellent marketing tools and improve your productivity levels in the long run. Among different promotional items available, promotional watches are great gifts and are less expensive as compared to some other promotional products like USB flash drives, radios, Mp3 players, internet phones and memory sticks. They earn goodwill and appreciation from your recipients as most of the people see watches as expensive promotional items. Watches are offered in different shapes and    
  • Promotional Mugs Provide A Solution for Corporate Relationships

    Every business wants to be successful and success comes with a strong base of loyal and happy customers. To achieve success in business, you need to advertise and market effectively. Distributing free promotional items, such as mugs, are one of the best ways to spread word about your company. You can customise promotional mugs by imprinting your company name, logo, message, and website URL and gift them to your valuable client base. Well designed and crafted promotional mugs will do the walking and the talking for your business and advertise in a very effective way. Promotional mugs speak for your business anywhere and anytime. Whenever someone uses your promotional mugs it can be seen as a commercial or a magazine advertisement of your business. The major advantage of using promotional mugs is that they can reach to those who do not watch television or read. Promotional mugs appeal to everyone, but they are more popular among women and business executives. You