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Knowledge Base Articles

  • Top 3 Reasons Promotional Water Bottle Labels Are A Powerful Marketing Tool

    The average person gets bombarded with thousands of marketing messages every day- we wanted to take the time to help beleaguered marketing professionals better understand why promotional water bottle labels can help them maintain the holy grail of marketing- top of mind awareness. So, what's important to break through all the noise? First, you have to provide good service or an excellent product. Without that, a business has to rely upon one time users which isn't a sustainable business model for long. Next, you have to get in front of your target market. With all the technology and noise out there, that's the hard part. Here are our ideas of why promotional bottled water works for marketing these days: #1 Promotional Water Bottle Labels Meet A Specific Need Water. Food. Shelter. These are the basic human needs. Without those, you die. In fact, we can only go a few days without water, so when you hand your prospects or custome   
  • Mineral Water Bottles - Excellent Promotional Tools

    Mineral water bottles are an excellent promotional tool that can be acquired for a reasonably low price. Whether you attend outdoor events or conventions, water is important to keep guests safe from dehydration. By providing free or low cost water bottles, you can attract more attention to your booth than you otherwise would be able to. However, there are a few things that you will want to keep in mind if you are interested in using this as a promotional tool. First, water quality is as important as the quality of the bottles. Mineral water is highly desired because it is viewed as a healthier alternative to tap water. However, if your mineral water comes in a bottle that contains Bisphenol-A, all of your efforts will have been in vain. There are several different ways that you can take advantage of mineral water bottles for promotion. The first way is to offer the bottles and water for free at events. This style of sponsorship for an event is    
  • Personalized Water Bottles - 3 Reasons Why They're Great Corporate Gifts

    Many things can be personalized. Many personalized things are a great promotional too. But some are greater. Personalized water bottles are among those that are greater. And, therefore, they make great corporate gifts too. It's true, personalized water bottles make great corporate gifts. But not all the time. Most marketers don't mess up when it comes to matching gift with gift recipient. Most marketers don't give a personalized bottle to someone who's going to hate it. But most marketers still mess up with corporate gifts, whether it's bottles, mugs or whatever. They mess up because they don't think of promotional products marketing, or all marketing, quite right. By that I mean, they create marketing campaigns that do not intend to touch the corporate gift recipient enough times. Some actually conceive campaigns where the recipient is touched only once, maybe twice. That's one of the issues. The second issu   
  • Preparing and Attending Canton Fairs - Critical Tips to Bear in Mind

    The bilingual Canton Fairs held in Guangzhou separately in April and October open a great door for businessmen around the world to gather together and explore more opportunities. If you've never been to Canton Fair before and are planning to attend the Fair, here are some tips to make clear what you have to prepare before the Fair and in the Fair. Preparation for the Canton Fair 1. A valid China visa and letter of invitation from a company or any institution in China. Also, register and apply on the official website of Canton Fair: cantonfair.org.cn. 2. Book hotels, and check about the transportation to Pazhou complex. 3. Learn a few basic Chinese daily sentences such as "Ni hao"(Hello), "Xie xie"(Thank you), "Zaijian"(See you). 4. Check which phase of Canton Fair covers your product categories, and acquaint with the map of Pazhou Complex. 5. Check the booth numbers of the suppliers you wish to visit. The boot   
  • Why Should a Company Select Promotional Chocolates to Advertise Its Business?

    Promotional goods including printed promotional items and corporate gifts are inexpensive and cost-effective as compared to other conventional channels of communications, yet they are more powerful and effective. Printed promotional items like bottle openers, desk sets, passport covers, purses, jumpers, hats, mugs, pens and pencils and many more are delivered among your target audience while corporate gifts are handed out to business executives and employees at seminars, exhibitions, conferences, trade shows and conventions. These printed promotional goods are highly acknowledged by your recipients as they enjoy receiving and using them and your brand gets exposure on the consistent basis. Promotional items are very effective for keeping your brand name in front of your prospects for a long period of time and reminding them of your company regularly. Among different printed promotional items and corporate gifts, I think that promotional sweets    

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