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Knowledge Base Articles

  • What to Consider in Starting Up an Online Retail Marketing and Promotion Business

    Every business's objective is to purchase products as economical as possible and make a profit from selling it at a higher price. This is the first rule of marketing / promoting at retail. Online sales abide by the same procedure. The advantage of selling online is that expenses are considerably reduced; as are the initial outlay in commencing your business. A desktop or laptop with a broadband or cable connection is your first requirement; along with a competent and reliable wholesale supplier / manufacturer is a pre-requisite. Researching and sourcing a wholesale supplier is easy. Go to the SaleHoo site. Mark Ling and Simon Slade founded SaleHoo.com. Both are from New Zealand. SaleHoo was initially launched in 2005. SaleHoo assists marketing / promotion retailers source and partner wholesale suppliers / manufacturers. SaleHoo's enormous directory contains details of worldwide suppliers / manufacturers and their products. A sma   
  • Choosing Wholesale Promotional Products to Improve Your Business

    Businesses give away promotional products because of two main reasons: to promote the products or services the business sells or provides, and to send message of "thank you" to costumers. They can be specially made products with imprinted company name and exclusively made as giveaways, or the product itself. Either way, giving away promotional products involves a substantial amount of investment, considering they are purchased wholesale. Thus the process of choosing what to give should be carefully evaluated on several factors. 1. Choose the wholesale promotional products that your costumers are looking for. There are lots of promotional products ideas out there. And all of them can be effective in one way or another. However, you still have to consider what your costumers want to receive and not relying on what is the most common or what costs less. Here are some of the features that your wholesale promotional products should pos   
  • Seasonal Promotional Items - Think Beyond the Holidays

    One of the easiest ways to come up with new promotions for your business or organisation is to time your promotional items and business gifts with the seasons. Holidays are always good times for launching promotions, but there's more to the season than special occasions. If you pick promotional items that appeal to people during specific times of the year, you'll find that you get a much higher response rate than if you just send out generic promo gifts. Here are some ideas for taking advantage of specific seasons with your promotions. New Years Promotions  Everyone is turning over a new leaf after the holidays - a new leaf on the calendar that is. Calendars are one of the best promotional items for the turn of the year - but bear in mind that you won't be the only one sending imprinted calendars to your customers in December. Make them stand out by choosing unique calendars, or by taking the idea a step further. You might choose Year-at-a-glance planners, or prom   
  • Wholesale Electronic Products - Reasons to Buy From China

    China is now being considered as one of the biggest giants in producing electronics items in reasonable price range. Therefore, those in trading business of imported electronic items may find it convenient to have electronics goods buy from China. Even international locations like USA and some European traders are importing electronics items from China at regular basis. Consistent supply, good quality, and reasonable price are three pillars of electronics export market of China. If a business unit wants to buy from China at wholesale rate, it has to follow some easy methods of import. Because of the flexible import policies, business with China is easy and hardly needs any special effort to run the business under smooth spell. The electronics goods from China are of good quality and highly affordable thus proves cost-efficient for trading. The market trend of China has reached at its full pace due its wide array of goods, especially of electron   
  • Wholesale Drop Shipping

    What is wholesale drop shipping? First of all, Wholesale drop shipping should be explained. It's basically a middleman operation, because it eliminates the function of housing and distributing any inventory. In drop shipping, an e-commerce Web site retails products that its wholesaler sells. Once a consumer places an order on the e-commerce Web site, the order information is relayed from the e-commerce Web site to the wholesaler. Then, the wholesaler packages the ordered goods and ships them directly to the consumer, who placed the order. The wholesaler will even attach the E-commerce Web site's packing slip and label to the package being sent. This is the process that is called drop shipping.  Disadvantages of wholesale drop shipping Now that we have broken down drop shipping, let's examine the major cons. Although drop shipping allows e-commerce Web sites to open up and function withou