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Knowledge Base Articles

  • Carabiner Keychains: Big Hit Promotional Items!

    "Load bearing" carabiners are commonly used in both the sailing and rock climbing industries. These "real" carabiners are made from aluminum rod or forged steel shaped around a spring loaded gate. Traditionally made in both D and oval shapes, today carabiners can be found in a variety of sizes and basic shapes. Their functionality stems from the gate mechanism which opens with pressure and springs closed when released allowing carabiners to hold and be attached to various objects. This article is concerned not with the load bearing variety of carabiners, but with the much smaller "replica" or "promotional" carabiners used primarily as keychains. Promotional carabiners are about 1/3 the size of "real" carabiners and are no load bearing and not for climbing. They function in a similar way to their load bearing cousins. By way of the spring loaded gate they can be easily clipped to most straps and loops creating a very convenient way to carry k   
  • Are Plastic Water Bottles Eco-Friendly? Frank and True Answer Here

    If you ask me, are plastic water bottles eco-friendly, the frank and simple answer is going to be - No. On the contrary they are extremely harmful for the environment. The irony is that though many of us claim to go "green" and say "no" to plastic bags, we still continue to use plastic bottles! The funny part here is that unlike plastic bags which are harmful for the environment alone, the plastic water bottles are actually hazardous not only for the environment but for the user's health too. This is shocking as well as alarming. Here is why I answered no to the question - are plastic water bottles eco-friendly: - Plastic has the property of leaching into the water and contaminating it. Phthalates and BPA are the harmful by-products generated from plastic and consuming water containing these can cause various health problems. - These plastic bottles are not recyclable. In fact not many of us take the due care of throwing them    
  • Promotional Gifts Need Not Be Extravagant

    Promotional gifts are one of the most successful ideas when it comes to promotion of one's business. They are the perfect advertising medium and the best marketing tool that you can offer to your business. Promotional products, owing to the wide variety of benefits that they offer to the user have become the favorite of every businessperson today. Promotional products are the popular thing today. Promotional gifts come in a huge array of options to allow everyone to choose what best suits their requirements. Promotional gifts include all time popular options like promotional pens, umbrellas, mouse mats, key rings, t-shirts, caps, clocks, calendars, notepads, conference folders, conference bags. All these options allow the user to choose whatever fits his or her budget. Promotional gifts also allow you to make a choice in the design, colour, pattern, and style so that you get exactly what you want. A common misconception that governs many minds as regards promotional gift   
  • Successfully Use Promotional Items

    Promotional items are the in thing this season. They have been used by almost every business organisation. From brand awareness to generating sales volume promotional items serve almost every purpose. This is the reason why they have become the popular choice in no time. Promotional items can serve you with a wide array of benefits but there are certain factors that need to be considered while using promotional products. It is important that these promotional items be used in the right manner for them to serve you in the right fashion. While choosing to give a promotional item make sure that you are giving something that is useful and not something that the recipients will get annoyed to see in the very first glance. The basic idea of giving a promotional product falls flat if they do not offer any utility to the recipient. Something that is of no us to someone will obviously go to the waste and then there are no chances of the product reminding the recipient of your brand. In   
  • How to Utilize the Promotional Items

    We all love to receive attractive freebies and marketing goodies that are distributed by companies during commercial events like trade shows and other events. As per the opinion of marketing gurus, companies that offer promotional gift products during trade shows enjoy a lot more customers and casual onlookers. Distributing attractive promotional gifts at various relevant corporate events and promotional meetings can be the corner stone of the branding and advertising strategy that will really help your organization enhance the existing relationships and build several new ones. Almost all businesses nowadays crave for rapid growth and are desirous to maximize their business exposure. To do this you would need be on your toes, anticipate your competition and ensure that you don't fall behind. When compared to all other marketing and promotional strategies, promotional printed items are obviously one of the best and proven strategies of building brand loyalty. The promotio