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Knowledge Base Articles

  • The Value of Partnerships in Chinese Wholesale Business

    This article is based on the notion that Chinese markets typically encourage cooperation between merchants. This is an important consideration for anyone that wishes to penetrate that market. It is also an important consideration from the perspective that it can make your business much more profitable than its current status. Making the best out of partnerships in Chinese wholesale business The key to long term success in the Chinese wholesale market is to build partnerships. These partnerships will help you to make sense of the market and deal with all the changes that are happening within the industry. You will also get assistance from the various people that are within the loop: Reciprocal assistance: Make sure that you are providing some sort of service in return for the support that you get from your colleagues. If you are aggressively single minded then that might end up killing the business relationships. For example   
  • Customized Promotional Products: Perfect Business Branding Solutions for Increasing Sales

    Try to remember how you felt when you received a customised birthday cake with your name on it and was treated like royalty. "Awesome" probably describes this feeling you then had when people treated you this way. Every customised gift is relatable to this feeling and we often tend to become attached to the gift giver, emotionally or mentally. This fact has now been adopted and utilized as marketing strategies to increase business sales. Amid the contemporary cut-throat kind of competition, promotional strategy is considered to be the best method of increasing sales and is the "open secret" for staying ahead in the race. The sole purpose of promotional strategy is to introduce, persuade, and influence people; the same 3 "colours" that a sales strategy targets. Customized products impact enormously on both the giver and the receiver while providing the perfect business branding solution. Let's discuss how customized promotional products   
  • Marketing Magic - The Many Uses of Promotional Merchandise

    Promotional merchandise is a dynamic marketing tool that has many uses for almost every business in every industry. Whether you're looking for creative advertising space or just trying to keep in touch with past customers, promotional merchandise is a unique way to get the job done. Red-hot Branding With Promotional Merchandise Successfully branding your company is no easy task. When you think about the fact that the average American is exposed to approximately 247 commercial messages EVERY DAY, you can understand the importance of creating a distinct brand. A brand will separate your company from the overwhelming flood of competitors that are constantly vying for the public's attention. One of the best tools you can use to help build your brand is promotional merchandise. In 2007, a survey organized by Source-e polled a sample of 429 respondents, two-thirds of which were labeled as CEOs, Chairmen, or Managers at their companies. According to the resu   
  • Sports Water Bottles Can Be Styled to Your Requirements

    For any business seeking to expand its brand, sports water bottles are a safe option. By giving these bottles away at sporting tournaments or other outdoor events, you can reach a large market of people of varying ages and genders. While not everyone is interested in physical activity, water is a basic necessity. Giving people an easy way to take water with them wherever they go is an excellent way to expose them to your brand. As the logos on water bottles are fairly prominent, you will also be exposing your brand to any who spend time with your customer. This can have a lot of benefits. These benefits can include bringing new customers to your business. As the price per bottle is relatively low compared to other forms of advertising, this can be very profitable for you in the long term. However, picking the perfect sports water bottles for your business can be a very challenging proposition. First, you need to select a style of water bottle.    
  • Enhance Your Popularity in the Market Using Wholesale Promotional Products

    Every company, big or small, looks for a profitable market for the sale of their products. The people who are running any type of business cannot expect the buyers to come and buy their products or get their services without knowing about them. The concept of global market has increased the chances of reaching the entire world market which can be very much beneficial for them. However, it is not an easy task to reach the world market without doing anything for the promotion of their products. As far promotion of these products and their services is concerned, it is done with the help of definite and well-thought marketing strategies. These strategies can be different as they depend upon the products and services that are offered by the promoting companies. The changing scenario of the marketing concepts from all over the world has increased the value of wholesale promotional products. As far as the value of these wholesale products is concerned