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Knowledge Base Articles
How Much to Spend on Promotional GiftsPromotional gifts come in all shapes and sizes. They also come with all sorts of price tags attached. Although you don't want to break the budget with the money you spend on promotional gifts, it is also extremely important to keep in mind that your promotional gifts are important and that you do have to fork over some cash for them. How do you determine how much to spend on promotional gifts? Here are a few things to keep in mind when you're setting that budget: How large is your company? The larger your company, the more you'll have to spend on promotional gifts, especially if the goal of the promotional gifts is to help your company grow. Of course, your budget overall will be much larger with a larger company than with a mom-and-pop shop. In general, think in terms of percentage of the overall budget instead of in terms of dollar amounts. Who will receive the promotional products? Promotion gifts that you give away at a state fair will be much le
Wholesale Mugs As Effective Promotional ToolThe concept of promotion is nothing new and companies have been making use of different items for the promotion of their products and services for a long time now. Why do you think big beer companies and tire companies distribute calendars to their customers? They do not do this out of any charity; they have advertisement of their name and logo behind this motive. There are many instances when promotional items become renowned among the customers so much that they await its arrival patiently. One such example is the calendar made by Pirelli. They make tires but cleverly distribute their calendars with glamorous models and these calendars are now probably known more than the company itself. There are countless gift items that a company can use to promote its products but in recent years coffee mugs with the names and logos of companies printed over them have become very popular. These mugs are chosen primarily because they are used by the customers regul
How Can Wholesale Dropshippers Help?Drop shipping has become a popular supply chain management option, especially for those who are selling online through auctions or eCommerce sites. Why? The reasons are many, but in general a wholesale dropshipper can help you run the kind of business you want, how you want, and when you want. The service that wholesale dropshippers offer is one of convenience and efficiency. By employing this business model you can avoid a lot of the problems and headaches that are associated with more traditional shipping methods. The drop shipping business model consists of the retailer discovering, listing, and promoting a product. This product should be well researched so you know whether the item is in high demand. Then, if your wholesale dropshipper carries it, you can list it on your eCommerce site or online auction. And this is probably the largest benefit of wholesale drop shipping. All the retailer does is post the item. The actual
What Is A Promotional Item?A promotional item is an article of merchandise that is used as marketing an advertising. A promotional item usually has the company name, logo and or message emblazoned on them. Promotional items are also commonly used for advertising specials, gifts to clients, awards and commemorative awards for staff and premiums. Promotional items are usually found at trade shows and in mail order, however many promotional items are given away in increasing numbers in other ways and means as well as part of a marketing campaign. Today, many businesses distribute promotional items to target markets of potential clients which generates measurable results, especially when you consider the cost of many promotional items to be quite inexpensive. Many politicians also use promotional items to promote their candidates and causes. Promotional items can be found in schools and organizations as well as awareness raising campaigns or to help raise funds for the program. There are many ex
Promote a Special Occasion With Promotional ItemsBrand promotion is vital for any business to grow. Branding is one of the most vital concepts in current marketing and advertising world. According to the marketing honchos, branding is far more likely to be manufactured than it is to grow naturally. This means you have to look for ways to increase brand visibility and brand recognition. When it comes to branding, it can be boosted by promotional items by using two main aspects. Those are 'brand image' and 'brand recognition'. A successful and attractive promotional item will serve both of those aspects equally well. While you are choosing your promotional items for any purpose such as trade shows, conferences, conventions, exhibitions, marketing giveaways, 'thank you gifts', or employee incentives, make sure that they are well designed. Promotional items should be in tune with your company's image, activities, and plans, so that your business gets a relevant boost. In other words, if your gifted promotional items don't fit th