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Knowledge Base Articles

  • Promotional Conference Folders - Ideal Giveaways at Business Events

    Out of the many promotional items and gifts, promotional conference folders are the best give-aways at business events, seminars as well as trade shows. These folders, available in designs and materials such as leather, synthetic as well as fabric can be easily personalised with your company name and logo on it. Conference folders can work to improve your brand image and get you all the visibility you need, primarily in two ways, i.e. your clients and customers and your employees.   Internal Brand Visibility  Your employees know how to ideate, manufacture, supply and market your product and services but don't often realise their relative importance, or for that matter, the scope and size of your business. Using common wholesale stationery may be convenient but may not always work to your advantage.  Check in various departments! Check for all that your employee needs to carry around during a normal working d   
  • Retaining Customers With Promotional Products

    Keeping up with your brand name in front of your existing customers is as critical and advertising for your prospects. For small businesses especially, who start out by relying on referrals and word-of-mouth; it is important that you eventually find cost-effective methods through which people can remember you, and find you. Print Media versus Promotional Products While newspaper and magazine advertising is a popular option, it can turn out to be an expensive one, especially for small businesses. Consequently, the creative use of promotional products proves to be more memorable and affordable way to generate brand awareness, as well as recall among your customers. Studies prove that the recall value of promotional products is as high as 76.1% while the value of other advertising media such as banners, television ads and print ads range between 27 and 53 percent. What Makes Promotional Products so Effective? Givi   
  • Australian Promotional Products That Have Left Their Mark

    Australian promotions are often underrated in Australia for their quality and content. Australia actually produces a lot of major brands known around the world, and the promotional process is the main reason they're so well known. As a matter of fact, the "Australianization" of promotions has created a lot of major brand identities. Promotional products have been many and varied. From shrimps on barbies to Ugg boots, Fosters, Vegemite and Lexus cars, there is s a history of Australian products which have become household identities through promotion. All things Australian- Promotional products that keep on selling Australian promotions are very much lifestyle-based. The big names in Australian products are all linked to living-well in the true Australian sense. The famous brand name Eskies, for example, is a major promotional product. Any such product, to do with sport, all accessories, and any promotional image related to the iconic Australian sports, sells ou   
  • Promotional Umbrellas - A Practical Gift For Your Business Clients

    Promotional advertising has long been one of the most successful and natural ways for a business to market their products and services. You can find a number of businesses and organizations that will promote and advertise their brand using high-quality promotional umbrellas. Umbrellas are a great way to give a practical gift for your business clients. After all, in areas of the UK where there is a high amount of annual rainfall, promotional umbrellas are a welcome and appreciated gift for business customers who always need a quality umbrella on hand. There are so many choices, styles and sizes of promotional umbrellas to choose from, it can be tough for a company to choose which ones are right for them. However, through some market research and analysis of your company, your marketing team can find the right umbrella to help promote your business and push it to the next level of success. You can make an informed decision about which promotional umbrellas your business clients    
  • Where to Find Wholesale Flash Drives

    The technology used for data storage has certainly advanced since the days of the five-inch floppy disk. These days, few people use recordable CD-ROM discs anymore, preferring to use flash drives with USB ports that connect directly to a laptop or computer and offer more space to hold photos, files, and movies. As a business or retailer, it's important to have bulk drives on hand for a variety of purposes - for relaying work data to offering promotional value at trade shows. While flash drives are not difficult to find, getting a good price for bulk supply can be a challenge. Working with a trading company that specializes in the manufacture of USB compatible products can help you find what you need at a fair cost. When you log onto a global trade forum, you have access to a multitude of exporters dealing with USB flash disks and similar memory items. Some of the more available companies interested in dealing with major importers or smaller b   

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