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Knowledge Base Articles

  • Eco Friendly Water Bottle - Save the Planet and Yourself

    Any of us that are at all concerned about the state of the environment should consider the purchase of an eco friendly water bottle to carry around. We need to move away fro the use of prepackaged water as the main source of our supply. By using prepackaged water as our exclusive source of H2O, we are not only killing the planet, but we are also possibly killing ourselves. Did you know that in the U.S. alone, over 60,000,000 plastic bottles are manufactured, transported, and disposed of every single day? It is estimated by some, that it takes more than a thousand years for a bottle to degrade once it is deposited at the landfill. Do you even realize what the chemicals from these plastics are doing to our groundwater system? An eco friendly water bottle, which we would never need to dispose of and that contained no chemical agents whatsoever, would be ideal. We need to stop the flow of these bottles into our lan   
  • What Is A Promotional Item?

    A promotional item is an article of merchandise that is used as marketing an advertising. A promotional item usually has the company name, logo and or message emblazoned on them. Promotional items are also commonly used for advertising specials, gifts to clients, awards and commemorative awards for staff and premiums. Promotional items are usually found at trade shows and in mail order, however many promotional items are given away in increasing numbers in other ways and means as well as part of a marketing campaign. Today, many businesses distribute promotional items to target markets of potential clients which generates measurable results, especially when you consider the cost of many promotional items to be quite inexpensive. Many politicians also use promotional items to promote their candidates and causes. Promotional items can be found in schools and organizations as well as awareness raising campaigns or to help raise funds for the program. There are many ex   
  • Promotional Gifts - Ultimate Business Strategy

    The four important components of marketing are: product, price, place and promotion. Promotion is the communication with clients or customers using advertising (print, T.V, etc), public relations, point of sale and word of mouth. To make your business successful or to derive expected business profits, you need to focus on these 4 P's. The fierce competition in the market doesn't give much scope to play with product, price and place. Every company more or less is on same ground on these. The fourth P i.e. promotion provides the cutting edge to the company. That's why companies use astronomical amounts of money to promote their products and services aggressively. In promotional campaigns, promotional gifts play an important role. So much so that it is often referred to as an ultimate strategy in promoting businesses. Why distributing promotional gifts is an ultimate business strategy? Experts online believe that promotional products are an ultimate business strategy becau   
  • How To Define Promotional Products

    As a rule, promotional products are imprinted with a company's name, logo or message. They include both decorative and useful items of merchandise that can be incorporated in marketing and communication campaigns. Items are used to endorse a product, service or company agenda and can include business gifts, and awards, prizes, commemoratives and other decorated or imprinted items. Promotional products that are imprinted and distributed free are referred to as Advertising Specialties. Imprinted promotional gifts that are given as an inducement for a precise action are known as Premiums. Business gifts, awards and items that commemorate are also known as promotional products. The importance of promotional products is in their power to carry a message to a targeted audience. The products are both useful to, and appreciated by, the recipients; consequently, they are retained and used. Rewards for using promotional products Promotional products are flexible, subs   
  • Custom Lanyards For Company Promotions

    Companies frequently use custom lanyards to promote their business. They have learned that they can get quality advertising by using this simple tool. If you are unaware of the benefits of having custom lanyards working for your company, it is time to learn. Listed below are a few of the reason why you should get your own lanyards designed. Lanyards can be completely customized. Unlike many promotional products that only permit you to make a few choices, a lanyard will allow you to be involved in every step of the manufacturing process. You start by selecting the material that you want, and then you get to choose how your lanyard will be dyed. For detailed images, the dye sublimation process is advised. However, if you are planning a relatively simple design than the traditional method of silk screening will be more than sufficient. Everything that is printed on the lanyard will be up to you. You can choose to have the name of the co   

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